LinkedIn is without a doubt a terrific platform for attracting more leads and sales for your business. However, few people are taking advantage of the simple, powerful and affordable tools that enable you to turbocharge your LinkedIn marketing efforts and results.

The good news is, just using a few of these tools will quickly yield great results, saving you tons of time, effort and money.

Key Considerations for Zeroing in on the Best LinkedIn Marketing Tools

Since we’re all about focusing on what’s essential, we want to zero in on the top areas that deliver the highest value bottom-line benefits from your LinkedIn marketing. Here are the areas we have found matter most when considering LinkedIn marketing tools:

  1. Finding your best potential contacts - both prospective customers plus possible partners who can help you accelerate your business success
  2. Understanding your contacts and building relationships - success on LinkedIn is based on building trusted relationships, and the key to doing that well is to know what matters to your contacts
  3. Positioning yourself distinctively and compellingly - first impressions really matter, so it’s vital to put your best foot forward in a way that makes you stand out over your competition

Our Top Recommendations for the Best LinkedIn Marketing Tools

With that said, here are a few of our top recommendations. And you can get started with each in just a few minutes:

LinkedIn Sales Navigator

LinkedIn Sales Navigator is an indispensable suite of LinkedIn marketing tools that enables you to rapidly conduct highly targeted searches (including recommendations that LinkedIn suggests) for potential business connections across LinkedIn - and so much more…

It also enables you to contact these potential connections directly via LinkedIn, share your valued content with them and nurture and track your relationship with them. If you’re at all serious about leveraging LinkedIn to accelerate and sustain your business growth, Sales Navigator is a must-have suite of tools to grow your online presence and your business.

As with all our recommendations, we walk our talk by using Sales Navigator within our business and all our clients. We also give it serious focus in our LinkedIn Training. In fact, we recently gave a web class on Sales Navigator that got rave reviews from our clients and from other business owners around the world. For free access to this training, click here.

Crystal Knows

Crystal Knows is an online application that predicts the personality of your LinkedIn connections and enables you to understand and communicate with them appropriately.

It does this without those connections having to undergo an actual personality test.

This makes it a LinkedIn marketing tool that really gives you a serious competitive advantage. As legendary marketer Drayton Bird says, “Those who understand their customers best, win.” Here at Beep2B, we fully agree and recommend Crystal Knows highly.

Beep2B LinkedIn Profile Summary Builder

Even if you have a great LinkedIn banner image (header), it’s absolutely essential that your profile summary (the About section) truly captures the interest of your target audience.

However, this is an area where lots of really capable, smart business owners struggle. After all, it’s not easy to answer the question, “What do you do?” in a way that also answers the unanswered question: “And why should I care?”, right?

So once again, we built an online tool to make it quick and easy for you to overcome this hurdle. Simply answer a few questions and our Beep2B LinkedIn Profile Summary Builder creates a strong profile that captures interest and answers that all-important “What’s In It For Me?” question for visitors to your profile. This tool is free and you can access it here.

Other Beep2B Tools

We also have other in-house proprietary LinkedIn marketing tools that we have used for the past several years with our global community of clients across a wide range of industries.

They and we have achieved great results from these tools: accelerating out ability to attract more leads while we focus on running our businesses. (And that’s the point of these tools!)

If you're interested in finding out more about how our tools and our proven BEEP Method system could help you grow your business far faster and more effectively, click below to schedule a free Discovery Call with one of our Beep2B business growth consultants.

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