B2B Marketing Blog

In a previous article “Increase your Leads with a LinkedIn Company Page“, we showed you how to create a  simple company page to help you attract new clients and leads on LinkedIn.

Whether you already have a company page on the site, or simply followed our previous guide to create a basic one, you can make sure you get the best results out of it by following some of the below tips to ensure it is fully optimised for success!  

LinkedIn is, without a doubt, the platform of choice if you want to network with other business professionals and entrepreneurs. However, far too many people still don’t use the site to anything like its full potential.

It also raises your profile amongst your network and, by driving engagement and interest, can help you to form new professional relationships and leads on the site.

A personal profile on LinkedIn can be a great way to showcase your individual skills, talents, and personality to clients and leads. However, if you want to present a really professional image on the platform – and advertise your business at the same time – then creating an additional company page is probably the way to go.

As you pursue your engagement strategy on LinkedIn, it can be extremely useful to keep an eye on some key metrics in order to help track your progress.

One of the most obvious measurements you can use to judge your performance is your LinkedIn profile views count. However, this can also become a bit of a trap distracting you from pursuing the most important activities on the site, i.e. posting high-quality content, reaching out to other professionals, and engaging with your key connections.

With LinkedIn’s constant updates and improvements, it can be difficult to stay aware of all the ways the site offers to enhance and optimize your experience. Maybe you had a strategy that worked well several years ago but as the platform is constantly changing it is important to stay on top of the latest features to avoid slipping behind your competitors.

Connecting with potential clients on LinkedIn is fantastic but it is really only the start when it comes to building fruitful, long-term relationships on the platform. There is a real temptation to focus on simply stacking-up connections without bothering to nurture and work on them afterward.

In the beginning, while you’re still learning the ins and outs of hosting a podcast, you probably won’t feel too confident in your skills. As your skill progress, you’ll probably even feel slightly embarrassed by the previous episodes. But once you get to a certain point, you naturally want to bring in more listeners.

Being an author can be frustrating these days. Not because of lack of readers — there are still billions of people who read books on a daily basis — but due to all the competition. In 2018, there were more than 45,000 published authors in the US alone. The situation is worse when you look at indie writers. In 2017, for instance, nearly half-a-million people published e-books.

No matter what your profession is, you know that to get the job done correctly, you need the right tools. For marketers today, few tools are better than webinars. They allow marketers to demonstrate their knowledge or product, connect with their followers, and communicate more clearly.

At the moment, there are more than 850,000 different podcasts floating around on the Internet. Yes, we’re nearing the 1,000,000 podcasts mark sooner than expected.

Just a few short years ago, most people had no idea what a podcast even was. In 2014, only around 2% of Americans were active listeners. But things have changed drastically for the podcasting industry. You read that correctly – podcasting is now a real industry.