Why LinkedIn is Still the Most Powerful Platform for B2B Marketing & Sales in 2021

LinkedIn was built for business networking back in 2003, but is it still relevant nearly 20 years later?

Yes! In 2021, LinkedIn is STILL the most powerful platform for B2B marketing and sales. 

LinkedIn is one of the best B2B tools available. It’s one that every single business-to-business company should take advantage of for marketing and sales. 

Read on to find out why LinkedIn is such a powerful B2B marketing tool. 

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Are Webinars Still Relevant in 2021?

In the past, webinars were a powerful digital tool to connect with your clients and generate sales. 

But are webinars still relevant?

Despite the advancement of many other helpful digital strategies, webinars remain a relevant and effective tool. 

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Should You Build Your Personal Brand or Your Business Brand?

Branding is crucial for increasing awareness and authority in your industry.

But when it comes to building a brand, is it best to focus on your personal brand or business brand?

Chances are, you’ve heard a lot of emphasis on both, but which is better is not always clear. 

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How To Showcase Your Products With LinkedIn Product Pages

There is a tool on LinkedIn for marketing your products. If you have not heard of LinkedIn’s Product Pages, now is the time to learn about this powerful tool. 

With Product Pages, you can increase brand awareness and showcase your products to your target audience. 

Today, we’ll dive into everything you need to know about Product Pages. 

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Why Engaging on LinkedIn is As Important as Creating

LinkedIn is one of the absolute best platforms for entrepreneurs and small business owners. 

An astonishing 80% of B2B leads come from LinkedIn. 

Undoubtedly, LinkedIn is an excellent place to connect with your audience, and content creation is often touted as the top strategy for LinkedIn. 

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Is LinkedIn Sales Navigator worth the money?

LinkedIn has currently over 690 million users in more than 200 countries around the world.
Soon that number will undoubtedly be outdated. That’s because LinkedIn’s userbase continues to grow every day. When it comes to building professional relationships, LinkedIn is the linchpin.

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Four Social Selling Tips

People that want to build meaningful relationships with their customers should look no further than social selling to accomplish their goals. More than 30% of B2B marketers feel that social selling has allowed them to build strong customer relationships with thousands of prospects.

Social selling is there to help you build a relationship with your target audience slowly and organically. That allows the relationship between you and the lead to remain strong for years and to turn that lead into a loyal customer. But in order to make this happen, you have to use social selling correctly.

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What is Social Selling?

It’s fair to say that social media runs the world. As of January 2020, there are 2.96 million social media users across the globe. The worlds of social media and marketing are heavily interlinked. Companies use their social media platforms to communicate with their consumers, attract new customers, and measure relevancy.

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Creating the Perfect Elevator Pitch for LinkedIn

In the real world, an elevator pitch is essentially a 30 to 60 second “commercial” about your professional skills, expertise, and experience. You never know when you’ll find yourself in a networking situation, so it’s nice to have an elevator pitch ready at all times. However, when you’re creating a LinkedIn account, you always need to leave a good impression in a short amount of time.

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What Is Thought Leadership and How Do You Practice It?

Many people will probably file the term “thought leadership” under corporate buzzwords that don’t mean anything. But thought leaders are, in fact, quite valuable assets to many companies.

If you’ve been wondering what thought leadership is and how you can become a thought leader in your field, then this guide is for you.

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