Is LinkedIn Sales Navigator worth the money?

LinkedIn has currently over 690 million users in more than 200 countries around the world.
Soon that number will undoubtedly be outdated. That’s because LinkedIn’s userbase continues to grow every day. When it comes to building professional relationships, LinkedIn is the linchpin.

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Four Social Selling Tips

People that want to build meaningful relationships with their customers should look no further than social selling to accomplish their goals. More than 30% of B2B marketers feel that social selling has allowed them to build strong customer relationships with thousands of prospects.

Social selling is there to help you build a relationship with your target audience slowly and organically. That allows the relationship between you and the lead to remain strong for years and to turn that lead into a loyal customer. But in order to make this happen, you have to use social selling correctly.

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What is Social Selling?

It’s fair to say that social media runs the world. As of January 2020, there are 2.96 million social media users across the globe. The worlds of social media and marketing are heavily interlinked. Companies use their social media platforms to communicate with their consumers, attract new customers, and measure relevancy.

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Creating the Perfect Elevator Pitch for LinkedIn

In the real world, an elevator pitch is essentially a 30 to 60 second “commercial” about your professional skills, expertise, and experience. You never know when you’ll find yourself in a networking situation, so it’s nice to have an elevator pitch ready at all times. However, when you’re creating a LinkedIn account, you always need to leave a good impression in a short amount of time.

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What Is Thought Leadership and How Do You Practice It?

Many people will probably file the term “thought leadership” under corporate buzzwords that don’t mean anything. But thought leaders are, in fact, quite valuable assets to many companies.

If you’ve been wondering what thought leadership is and how you can become a thought leader in your field, then this guide is for you.

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5 LinkedIn Summary Examples to Be Inspired By

Real-life profile introductions we can learn from

The summary section of your LinkedIn profile is essentially your elevator pitch. You have a few moments to convince the reader to look at the rest of your profile and decide if they want to connect.

But how do you stand out from the crowd when there are many millions LinkedIn users? We’ve looked at some examples of great LinkedIn summaries that you’ll be inspired by.

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How to Request Recommendations on LinkedIn

LinkedIn recommendations are a great way to demonstrate your credibility to future connections as they provide social proof of your ability to solve your clients’ problems.

Having a number of detailed recommendations from credible contacts will help you to establish more trust with your prospects.

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7 LinkedIn Messages You Should Avoid Sending

How often does a message drop into your LinkedIn inbox that you would classify as spam?

The issue is the there are no hard and fast rules for LinkedIn messaging etiquette so most people don’t even know when what they’re sending appears spammy to the recipient.

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Comparing LinkedIn Subscriptions: Free vs Premium Business vs Sales Navigator

Are you weighing up which of the premium LinkedIn subscriptions are right for you?

The most popular options are upgrading from a free LinkedIn membership to either LinkedIn Premium Business or LinkedIn Sales Navigator.

Or, some of you may already be a LinkedIn Premium Business subscriber and are wondering if it’s worthwhile upgrading to Sales Navigator to boost your social selling and lead generation on the platform.

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18 Steps to Social Selling Success on LinkedIn

Do you dream of generating consistent, predictable new leads and clients?

Social Selling is leveraging the power of social platforms in order to find and connect with leads, build relationships and ultimately generate sales. For B2B businesses, marketers or other professionals, the most effective platform to reach prospects is LinkedIn.

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