B2B Marketing Blog

LinkedIn is one of the absolute best platforms for entrepreneurs and small business owners. 

An astonishing 80% of B2B leads come from LinkedIn. 

Undoubtedly, LinkedIn is an excellent place to connect with your audience, and content creation is often touted as the top strategy for LinkedIn. 

LinkedIn is a huge professional network that can put you in touch with other professionals, clients, and business partners. 

While there are many effective ways to use LinkedIn for marketing, advertising is one of the best ways to reach your audience. If you have not yet used ads to boost your LinkedIn strategy, this is a perfect time. 

Chances are, you’ve heard of the new platform Clubhouse. 

However, the likelihood that you’ve joined it is lower. 

This new invite-only platform is an exclusive tool that holds immense potential for individuals and organizations. 

In this guide, we’ll explain everything you need to know about this new app and how to best use it. 

When we consider the current digital marketing space, Facebook is a huge player. Since most digital campaigns are now mobile, and Apple iOS holds 50% of the US smartphone market share, Apple has also been an essential part of the space. 

Connecting with potential clients on LinkedIn is fantastic but it is really only the start when it comes to building fruitful, long-term relationships on the platform. There is a real temptation to focus on simply stacking-up connections without bothering to nurture and work on them afterward.

In the beginning, while you’re still learning the ins and outs of hosting a podcast, you probably won’t feel too confident in your skills. As your skill progress, you’ll probably even feel slightly embarrassed by the previous episodes. But once you get to a certain point, you naturally want to bring in more listeners.

Being an author can be frustrating these days. Not because of lack of readers — there are still billions of people who read books on a daily basis — but due to all the competition. In 2018, there were more than 45,000 published authors in the US alone. The situation is worse when you look at indie writers. In 2017, for instance, nearly half-a-million people published e-books.

At the moment, there are more than 850,000 different podcasts floating around on the Internet. Yes, we’re nearing the 1,000,000 podcasts mark sooner than expected.

Just a few short years ago, most people had no idea what a podcast even was. In 2014, only around 2% of Americans were active listeners. But things have changed drastically for the podcasting industry. You read that correctly – podcasting is now a real industry.

LinkedIn has currently over 690 million users in more than 200 countries around the world.
Soon that number will undoubtedly be outdated. That’s because LinkedIn’s userbase continues to grow every day. When it comes to building professional relationships, LinkedIn is the linchpin.

People that want to build meaningful relationships with their customers should look no further than social selling to accomplish their goals. More than 30% of B2B marketers feel that social selling has allowed them to build strong customer relationships with thousands of prospects.

Social selling is there to help you build a relationship with your target audience slowly and organically. That allows the relationship between you and the lead to remain strong for years and to turn that lead into a loyal customer. But in order to make this happen, you have to use social selling correctly.