B2B Marketing Blog

Running a webinar, workshop, online challenge, or another online event is a great way to acquire new customers. 

But the last thing you want to do is spend all this time preparing for a magnificent online event that nobody attends. 

One of the biggest challenges that come with hosting an online event is obtaining attendees. 

Consistent, high-quality content is the key to any successful content strategy, including LinkedIn. 

Hubspot recommends you post two to five times per week, but experts stress that content value is just as important as frequency. 

Let’s not forget that you’re also busy posting on your website, other social media platforms, and more. 

Nobody wants to come off as inauthentic or a robot. When companies spam social media feeds with the same copy-and-pasted posts, they can come off this way. Reposting is a tricky strategy and can come at the risk of looking lazy to a select group of people. A lot of the time, though, reposting can be advantageous. 

Reposting content is a social media management and marketing tool that many businesses strategically implement to increase their reach. Using one of your previous posts again can save time and allow you to reach an even wider audience than before. 

Building an online community is one of the smartest business decisions you can make. 

Digital communities are a place where you can connect with your target audience. People can learn from current customers, share feedback, and build trust with your brand. The communities serve as a powerful platform for converting new customers and growing your business. 

LinkedIn Live Video is a feature on LinkedIn that allows certain members to stream a live video through their profile, page, or event. 

On average, LinkedIn Live videos get seven times more reactions and 24 times more comments than native videos produced by the same broadcasters.

Did you know that companies can make money promoting other companies’ products or services? Believe it or not, this practice exists and is known as affiliate marketing. 

The rewarded company is an affiliate partner (sometimes referred to as simply “affiliate”) and although the result is typically a sale, some “affiliate programs” as they are referred to can reward partners with leads, free-trial users, website views, or downloads for an app.

Social media marketing is a powerful strategy for building a relevant audience. While using social media for your business may be quite a bit different than other strategies, it can be incredibly effective when done right. 

Far too many businesses and entrepreneurs denounce the value of social media marketing before truly using it to its full potential. 

With over 722 Million users worldwide, LinkedIn is easily the largest resource for B2B marketing.  The right LinkedIn marketing strategy can propel your personal and business brand. Below you will find ways to grow your network and best utilize LinkedIn and your time to build better B2B relationships. 

Building an email list is important for connecting with your target audience. Yet, building your list is not the most difficult or most important part. 

Far too often, people go through the effort of building a list and do not use it to its full potential. 

One of the most common questions we hear about email marketing is “I already have an email list, but I haven’t emailed them for a very long time. What should I do?”

So, you’re setting out to create some content for your website (or pamphlet, or whatever it is you’re trying to get people to read). You have all these great ideas, but where do you start? How can you make sure that you’re getting your point across in the most digestible, engaging way possible?