B2B Marketing Blog

There’s no denying the power of social media marketing and the benefits it can offer businesses. 

However, there’s one major obstacle that many businesses face when trying to leverage social media: building an audience. 

No matter if it’s LinkedIn, Twitter, Instagram, Facebook, TikTok or another site, earning followers isn’t easy. When trying to take advantage of social media marketing, businesses quickly realize that building an audience is a constant uphill battle. 

LinkedIn was built for business networking back in 2003, but is it still relevant nearly 20 years later?

Yes! In 2021, LinkedIn is STILL the most powerful platform for B2B marketing and sales. 

LinkedIn is one of the best B2B tools available. It’s one that every single business-to-business company should take advantage of for marketing and sales. 

Read on to find out why LinkedIn is such a powerful B2B marketing tool. 

In the past, webinars were a powerful digital tool to connect with your clients and generate sales. 

But are webinars still relevant?

Despite the advancement of many other helpful digital strategies, webinars remain a relevant and effective tool. 

Branding is crucial for increasing awareness and authority in your industry.

But when it comes to building a brand, is it best to focus on your personal brand or business brand?

Chances are, you’ve heard a lot of emphasis on both, but which is better is not always clear. 

Digital marketing is a pillar for success for any modern business, but far too many businesses fall short in a key area: testimonials. 

Without compelling testimonials, your digital strategies will not reach their full potential. 

Far too many companies dedicate all of the time and effort to get people to their site and on their social pages only to face frustratingly low conversion rates. 

One of the best ways to generate new high-converting leads is with a lead magnet. Lead magnets have been around since before the internet, but they are a powerful strategy for generating quality leads. 

The basic idea is to provide something for free in exchange for an email address and permission to contact them with more offers. It can be an effective first step for starting new customer relationships. 

There is a tool on LinkedIn for marketing your products. If you have not heard of LinkedIn’s Product Pages, now is the time to learn about this powerful tool. 

With Product Pages, you can increase brand awareness and showcase your products to your target audience. 

Today, we’ll dive into everything you need to know about Product Pages. 

If you’re looking for a quick marketing fix (a way to get a boost in the short-term) then ads can be pretty effective. But if you’re looking for long-term growth and a strategy that will help build your brand, then content marketing is the way to go. 

Today we’ll break down some of the key reasons why content marketing is the best strategy in the long run. 

Ready to nitro-boost your social selling skills?

Today is the day!

We have 7 powerful strategies that you can use to supercharge your social selling. Shared by Founder and Sales Coach at the London School of Sales, Vinit Shah, these skills will make a world of difference in your social selling strategy. 

LinkedIn is one of the absolute best platforms for entrepreneurs and small business owners. 

An astonishing 80% of B2B leads come from LinkedIn. 

Undoubtedly, LinkedIn is an excellent place to connect with your audience, and content creation is often touted as the top strategy for LinkedIn.