B2B Marketing Blog

LinkedIn is a powerful tool for building brand awareness and reaching your key market. While LinkedIn may have begun as a digital resume, it has expanded into a social network for every type of professional. It is now an excellent place to interact with your target marketing and build new connections.

In the beginning, while you’re still learning the ins and outs of hosting a podcast, you probably won’t feel too confident in your skills. As your skill progress, you’ll probably even feel slightly embarrassed by the previous episodes. But once you get to a certain point, you naturally want to bring in more listeners.

No matter what your profession is, you know that to get the job done correctly, you need the right tools. For marketers today, few tools are better than webinars. They allow marketers to demonstrate their knowledge or product, connect with their followers, and communicate more clearly.

At the moment, there are more than 850,000 different podcasts floating around on the Internet. Yes, we’re nearing the 1,000,000 podcasts mark sooner than expected.

Just a few short years ago, most people had no idea what a podcast even was. In 2014, only around 2% of Americans were active listeners. But things have changed drastically for the podcasting industry. You read that correctly – podcasting is now a real industry.

As a business owner, you’re always in competition with other entrepreneurs to establish yourself as a thought leader in your field. And that competition can be intense in the age of social media.

That’s why you should consider writing a book.

From the very beginning, it seemed like podcasting would take over the world. In 2004, the first podcast ever was posted online. Just a year later, Oxford named “podcast” as the word of the year. By the end of the decade, there were more than 25,000 different podcasts available on iTunes. Today, there are more than 700,000 podcasts available from every corner of the world.

Many people will probably file the term “thought leadership” under corporate buzzwords that don’t mean anything. But thought leaders are, in fact, quite valuable assets to many companies.

If you’ve been wondering what thought leadership is and how you can become a thought leader in your field, then this guide is for you.

Real-life profile introductions we can learn from

The summary section of your LinkedIn profile is essentially your elevator pitch. You have a few moments to convince the reader to look at the rest of your profile and decide if they want to connect.

But how do you stand out from the crowd when there are many millions LinkedIn users? We’ve looked at some examples of great LinkedIn summaries that you’ll be inspired by.

Do you dream of generating consistent, predictable new leads and clients?

Social Selling is leveraging the power of social platforms in order to find and connect with leads, build relationships and ultimately generate sales. For B2B businesses, marketers or other professionals, the most effective platform to reach prospects is LinkedIn.