B2B Marketing Blog

In the first article in this series, we introduced the BEEP Method, the concept of having 1,000 true fans, and how those two things combined will help your business succeed on LinkedIn.

Kevin Kelly’s 1,000 True Fans essay discusses how having at least 1,000 dedicated true fans is the key to success. You don’t need millions or billions of fans, but you do need that core group of around 1,000 true fans. 

LinkedIn is one of the most powerful tools you have access to as a business owner. You can leverage the platform to connect with prospects and generate leads. 

But to do that, don’t you need a ton of connections?

The longer we’ve spent using LinkedIn, the more we’ve learned. Over time, LinkedIn and its community have evolved, shedding light on some key strategies. 

It’s taken a lot of trial and error, research, and testing to finally figure out the keys to LinkedIn. 

Competing for your audience’s attention online is no easy task. 

To get them to stop and listen to what you have to say, you need to have a strong hook.

This practice is easily theorized but difficult in practice: how do you title your posts or blogs so that the audience is both intrigued and engaged? The title needs to be interesting but also descriptive of what the article will be about. It can be a tricky line to balance. Sometimes, these catchy titles are called “content hooks.”

Nowadays one of the biggest marketing strategies is influencer marketing, a strategy that was virtually unheard of a decade ago. It is the process of forging a relationship between your brand and a social media user with an abundant following. Typically, influencer partnerships provide something to the influencer in exchange for them promoting your brand to their social media platform, usually Twitter, Facebook, Instagram, TikTok, or (yes) LinkedIn. 

Consistent, high-quality content is the key to any successful content strategy, including LinkedIn. 

Hubspot recommends you post two to five times per week, but experts stress that content value is just as important as frequency. 

Let’s not forget that you’re also busy posting on your website, other social media platforms, and more. 

Building an online community is one of the smartest business decisions you can make. 

Digital communities are a place where you can connect with your target audience. People can learn from current customers, share feedback, and build trust with your brand. The communities serve as a powerful platform for converting new customers and growing your business. 

LinkedIn Live Video is a feature on LinkedIn that allows certain members to stream a live video through their profile, page, or event. 

On average, LinkedIn Live videos get seven times more reactions and 24 times more comments than native videos produced by the same broadcasters.

Did you know that companies can make money promoting other companies’ products or services? Believe it or not, this practice exists and is known as affiliate marketing. 

The rewarded company is an affiliate partner (sometimes referred to as simply “affiliate”) and although the result is typically a sale, some “affiliate programs” as they are referred to can reward partners with leads, free-trial users, website views, or downloads for an app.

Social media marketing is a powerful strategy for building a relevant audience. While using social media for your business may be quite a bit different than other strategies, it can be incredibly effective when done right. 

Far too many businesses and entrepreneurs denounce the value of social media marketing before truly using it to its full potential.