B2B Marketing Blog

Let’s face it. LinkedIn is a platform that every business should be using in 2022. 

The truth is that many brands are on LinkedIn, but they are not yet making the most of the opportunities available. 

Social influence is not just a status symbol, it’s a form of brand awareness and brand perception that can help you attract and convert more customers. 

When it comes to building your social influence for professional use, LinkedIn is still one of the most powerful tools available. 

Of course, you should post, interact in groups, and engage with your audience. This is just the tip of the iceberg when it comes to your LinkedIn social influence. 

9 billion post impressions are displayed to LinkedIn users every single week, proving there is an audience hungry for content. However, only 3 in every 250 active LinkedIn users are regularly sharing their content.

Why?

Because no one can see their content to share it.

LinkedIn messages are a powerful pipeline for nurturing leads and building strong relationships with prospects and customers. 

However, they can quickly become difficult to manage. 

For one, there are several different messaging features to be aware of. As LinkedIn messaging becomes more common, users are on the lookout for spammy or overly generic content.

LinkedIn is one of the best platforms for marketing your business and brand. By leveraging content on LinkedIn, you can attract and nurture your target audience. 

When it comes to posting content on the platform, you want to implement several different types. The various content styles will attract different sectors of your audience at different stages in the buyer journey. Furthermore, the variety helps keep your connections interested and fosters new engagement. 

Regularly posting content on social media is a must for any business these days. 

The truth is that different sources all provide their own opinion about how often to post on social platforms. In reality, you need to be consistent while still providing valuable content. 

When it comes to using LinkedIn for your business, you will likely stumble across Company Pages. 

Company pages are different from personal profiles, but it can be tricky to know what you need to use when. 

If you’re already spending the time on your personal profile, is a company page worth it?

At Beep2B, we’re all about LinkedIn. 

It’s one of the best platforms for reaching your target audience and nurturing valuable leads. 

That being said, it’s not the ONLY platform that can help you reach your business goals. 

LinkedIn is a social networking channel that exists in its own lane. LinkedIn offers an impressive audience of 800m members. Other platforms are missing something exclusive to LinkedIn. Namely, the fact that all of their audience is looking for professional connections. That specific interest is what sets apart LinkedIn from the rest of the crowd.

The current outlook for social media is often concerning. Many platforms have felt as though they are losing credibility for some time. LinkedIn, however, was recently voted the most trusted platform by Business Insider. 

In our previous articles, we shared the four steps of the BEEP Method, as well as tips for each phase to run a successful LinkedIn outreach program. 

However, consistency is a critical element of the entire BEEP Method. For the method to work, you must carry out the steps on a consistent basis.