When you think about it, most marketing seems to be based on the idea that the potential buyer is ready to buy right now. So the business pitch simply says “Our thing is great. You should buy it. Today.” Of course, this is an exaggerated simplification. However...
How many businesses are doing a great job of stepping into the shoes of their potential customers (their ideal target market - not just any possible buyer) and educating them on how to arrive at a great solution for the problem that business solves?
Thought leadership is based on the confidence that if you can provide great advice to your potential buyer, they will be far more trusting and likely to buy than if you simply pitch your product or service features and benefits. Well positioned and executed education is the key.
What we have seen year after year is that business owners who lead with valuable content as their LinkedIn marketing strategy become established as LinkedIn thought leaders. And when that happens, their influence and business grows at a far faster rate.
In fact, this is such a highly proven strategy that LinkedIn’s own algorithms reward its members who share valued content, by sharing their content far more widely than others.
Through our experience of applying these principles over the years, we have distilled this into our own BEEP Method system, underpinned by our own LinkedIn marketing tools and other industry-leading tools. Our clients have found this to be the simplest, fastest and most effective approach they have ever tried - and the results have been dramatic.
If this has piqued your interest...