B2B Marketing Blog

We all know that LinkedIn is all about connection. But there is a big difference between superficial connection and deep connection – which is how power-users use the platform.

Although LinkedIn is a digital platform, in many ways the best way to approach it is as if it was a real-world networking opportunity. Think about how people like to be treated when you engage with them in everyday life and you can’t go far wrong when crafting your LinkedIn strategy.

Connecting with potential clients on LinkedIn is fantastic but it is really only the start when it comes to building fruitful, long-term relationships on the platform. There is a real temptation to focus on simply stacking-up connections without bothering to nurture and work on them afterward.

In the beginning, while you’re still learning the ins and outs of hosting a podcast, you probably won’t feel too confident in your skills. As your skill progress, you’ll probably even feel slightly embarrassed by the previous episodes. But once you get to a certain point, you naturally want to bring in more listeners.

Being an author can be frustrating these days. Not because of lack of readers — there are still billions of people who read books on a daily basis — but due to all the competition. In 2018, there were more than 45,000 published authors in the US alone. The situation is worse when you look at indie writers. In 2017, for instance, nearly half-a-million people published e-books.

People that want to build meaningful relationships with their customers should look no further than social selling to accomplish their goals. More than 30% of B2B marketers feel that social selling has allowed them to build strong customer relationships with thousands of prospects.

Social selling is there to help you build a relationship with your target audience slowly and organically. That allows the relationship between you and the lead to remain strong for years and to turn that lead into a loyal customer. But in order to make this happen, you have to use social selling correctly.

It’s fair to say that social media runs the world. As of January 2020, there are 2.96 million social media users across the globe. The worlds of social media and marketing are heavily interlinked. Companies use their social media platforms to communicate with their consumers, attract new customers, and measure relevancy.

Social selling has been a hot topic for quite a while now. Some people say that the tactic helps salespeople outsell their peers by 78%, while others feel like the tactic simply doesn’t work. So, which one of these is true? Does social selling really work?

How often does a message drop into your LinkedIn inbox that you would classify as spam?

The issue is the there are no hard and fast rules for LinkedIn messaging etiquette so most people don’t even know when what they’re sending appears spammy to the recipient.

Are you weighing up which of the premium LinkedIn subscriptions are right for you?

The most popular options are upgrading from a free LinkedIn membership to either LinkedIn Premium Business or LinkedIn Sales Navigator.

Or, some of you may already be a LinkedIn Premium Business subscriber and are wondering if it’s worthwhile upgrading to Sales Navigator to boost your social selling and lead generation on the platform.

Do you dream of generating consistent, predictable new leads and clients?

Social Selling is leveraging the power of social platforms in order to find and connect with leads, build relationships and ultimately generate sales. For B2B businesses, marketers or other professionals, the most effective platform to reach prospects is LinkedIn.