Did you know that companies can make money promoting other companies’ products or services? Believe it or not, this practice exists and is known as affiliate marketing.
The rewarded company is an affiliate partner (sometimes referred to as simply “affiliate”) and although the result is typically a sale, some “affiliate programs” as they are referred to can reward partners with leads, free-trial users, website views, or downloads for an app.
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Building an email list is important for connecting with your target audience. Yet, building your list is not the most difficult or most important part.
Far too often, people go through the effort of building a list and do not use it to its full potential.
One of the most common questions we hear about email marketing is “I already have an email list, but I haven’t emailed them for a very long time. What should I do?”
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There is a tool on LinkedIn for marketing your products. If you have not heard of LinkedIn’s Product Pages, now is the time to learn about this powerful tool.
With Product Pages, you can increase brand awareness and showcase your products to your target audience.
Today, we’ll dive into everything you need to know about Product Pages.
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We all know that LinkedIn is all about connection. But there is a big difference between superficial connection and deep connection – which is how power-users use the platform.
Although LinkedIn is a digital platform, in many ways the best way to approach it is as if it was a real-world networking opportunity. Think about how people like to be treated when you engage with them in everyday life and you can’t go far wrong when crafting your LinkedIn strategy.
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Connecting with potential clients on LinkedIn is fantastic but it is really only the start when it comes to building fruitful, long-term relationships on the platform. There is a real temptation to focus on simply stacking-up connections without bothering to nurture and work on them afterward.
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In the beginning, while you’re still learning the ins and outs of hosting a podcast, you probably won’t feel too confident in your skills. As your skill progress, you’ll probably even feel slightly embarrassed by the previous episodes. But once you get to a certain point, you naturally want to bring in more listeners.
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Being an author can be frustrating these days. Not because of lack of readers — there are still billions of people who read books on a daily basis — but due to all the competition. In 2018, there were more than 45,000 published authors in the US alone. The situation is worse when you look at indie writers. In 2017, for instance, nearly half-a-million people published e-books.
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People that want to build meaningful relationships with their customers should look no further than social selling to accomplish their goals. More than 30% of B2B marketers feel that social selling has allowed them to build strong customer relationships with thousands of prospects.
Social selling is there to help you build a relationship with your target audience slowly and organically. That allows the relationship between you and the lead to remain strong for years and to turn that lead into a loyal customer. But in order to make this happen, you have to use social selling correctly.
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It’s fair to say that social media runs the world. As of January 2020, there are 2.96 million social media users across the globe. The worlds of social media and marketing are heavily interlinked. Companies use their social media platforms to communicate with their consumers, attract new customers, and measure relevancy.
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Social selling has been a hot topic for quite a while now. Some people say that the tactic helps salespeople outsell their peers by 78%, while others feel like the tactic simply doesn’t work. So, which one of these is true? Does social selling really work?
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