B2B Marketing Blog

Social selling has been a hot topic for quite a while now. Some people say that the tactic helps salespeople outsell their peers by 78%, while others feel like the tactic simply doesn’t work. So, which one of these is true? Does social selling really work?

How often does a message drop into your LinkedIn inbox that you would classify as spam?

The issue is the there are no hard and fast rules for LinkedIn messaging etiquette so most people don’t even know when what they’re sending appears spammy to the recipient.

Are you weighing up which of the premium LinkedIn subscriptions are right for you?

The most popular options are upgrading from a free LinkedIn membership to either LinkedIn Premium Business or LinkedIn Sales Navigator.

Or, some of you may already be a LinkedIn Premium Business subscriber and are wondering if it’s worthwhile upgrading to Sales Navigator to boost your social selling and lead generation on the platform.

Do you dream of generating consistent, predictable new leads and clients?

Social Selling is leveraging the power of social platforms in order to find and connect with leads, build relationships and ultimately generate sales. For B2B businesses, marketers or other professionals, the most effective platform to reach prospects is LinkedIn.