B2B Marketing Blog

Our previous blog post, the fourth in our series on the BEEP Method, discussed the Educate stage of the process and how it fits into the BEEP pyramid as a whole.

You now have the tools to build a presence by getting people to know that you exist, getting them to like you, and getting them to trust you.

How do you actually make sales from all of this?

In our previous blog post from our series on the BEEP Method, we detailed the Engage step of the process and how to move into that step from the Build stage.

The Build stage is about getting people to know that you exist, and the Engage stage is about getting them to like you through genuine, consistent engagements, so what comes next?

Our previous blog post explained the Build stage of our BEEP Method and how that initial stage will lay the foundation for success on LinkedIn.

The Build stage is all about getting the right people into your network. If you are still struggling to find enough people to connect to your business, take a look at that article for an in-depth explanation of how to initially find connections and ensure that they are all high-quality connections.

In the first article in this series, we introduced the BEEP Method, the concept of having 1,000 true fans, and how those two things combined will help your business succeed on LinkedIn.

Kevin Kelly’s 1,000 True Fans essay discusses how having at least 1,000 dedicated true fans is the key to success. You don’t need millions or billions of fans, but you do need that core group of around 1,000 true fans. 

LinkedIn is one of the most powerful tools you have access to as a business owner. You can leverage the platform to connect with prospects and generate leads. 

But to do that, don’t you need a ton of connections?

The longer we’ve spent using LinkedIn, the more we’ve learned. Over time, LinkedIn and its community have evolved, shedding light on some key strategies. 

It’s taken a lot of trial and error, research, and testing to finally figure out the keys to LinkedIn. 

Building an online community is one of the smartest business decisions you can make. 

Digital communities are a place where you can connect with your target audience. People can learn from current customers, share feedback, and build trust with your brand. The communities serve as a powerful platform for converting new customers and growing your business. 

Did you know that companies can make money promoting other companies’ products or services? Believe it or not, this practice exists and is known as affiliate marketing. 

The rewarded company is an affiliate partner (sometimes referred to as simply “affiliate”) and although the result is typically a sale, some “affiliate programs” as they are referred to can reward partners with leads, free-trial users, website views, or downloads for an app.

Building an email list is important for connecting with your target audience. Yet, building your list is not the most difficult or most important part. 

Far too often, people go through the effort of building a list and do not use it to its full potential. 

One of the most common questions we hear about email marketing is “I already have an email list, but I haven’t emailed them for a very long time. What should I do?”

There is a tool on LinkedIn for marketing your products. If you have not heard of LinkedIn’s Product Pages, now is the time to learn about this powerful tool. 

With Product Pages, you can increase brand awareness and showcase your products to your target audience. 

Today, we’ll dive into everything you need to know about Product Pages.