Why Should You Consider Doing a Webinar?

August 23rd, 2020 Mathias Lehnhoff

No matter what your profession is, you know that to get the job done correctly, you need the right tools. For marketers today, few tools are better than webinars. They allow marketers to demonstrate their knowledge or product, connect with their followers, and communicate more clearly.

Don’t believe us? Don’t take our word for it: 57% of marketers run 50 or more webinars every year. Still not convinced in the power of webinars? Let’s go through some of the biggest reasons why you should start working on your first webinar as soon as you finish reading this.

Webinars are a great way to engage your audience

Unlike videos, people really do seem to enjoy webinars. In 2019, the average time spent on webinars was around 53 minutes. That’s right, an attendee will on average watch almost an hour of every webinar they attend. That gives you more than enough time to familiarise yourself with your audience, show them the value of your product, and show off the uniqueness of your brand.

They can help you establish yourself as a leader in your industry

In less than an hour, you can show off your knowledge of your field and give your audience a good reason to trust your opinion. If you manage to get a decent number of people to attend your webinars, you’ll be able to establish yourself as a thought leader. If people are registering and giving you at least an hour of your time, others will naturally assume that you know what you’re talking about.

You can generate more leads than ever

The growth of your business is driven by leads. Businesses that acquire a good amount of new leads every month usually don’t have a problem expanding. If this is one of your main goals, then you’ll be happy to know that a single webinar can get you anywhere between 500 and 1,000 new leads. People who want to attend your webinar need to sign up for it, right? Even people who fail to attend the webinar will still leave their information, which means, you can have more leads than attendees.

Increase sales without sounding like a salesperson

Simply by having the right kind of content, you’ll be able to sell your attendees on your product without sound too “salesy” in the process. Your content can shed a light on a certain problem, open up a discussion with your audience, help them see the solution, and show them how your product or service can help them solve it. All of that can be done in an organic, natural way, without having to “hard sell” your audience on your product/service.

Start doing webinars now and help your business

As you’ve seen from the examples above, webinars can be great marketing tools and there are lots more reasons to use them. Whether you want to attract more people, acquire more leads, or just get more brand exposure, webinars can help you achieve your business goals. Stop wasting time, start planning your first webinar right now, and help your business today.