B2B Marketing Blog

LinkedIn is a huge professional network that can put you in touch with other professionals, clients, and business partners. 

While there are many effective ways to use LinkedIn for marketing, advertising is one of the best ways to reach your audience. If you have not yet used ads to boost your LinkedIn strategy, this is a perfect time. 

For content to be great, it needs a great headline. 

Headlines are the single most important factor for getting your target audience to read your content. 

A headline is your chance to make a first impression and to reel your audience into your blog post, LinkedIn post, eBook, etc. No matter what kind of content you are sharing, it needs a strong headline. 

Chances are, you’ve heard of the new platform Clubhouse. 

However, the likelihood that you’ve joined it is lower. 

This new invite-only platform is an exclusive tool that holds immense potential for individuals and organizations. 

In this guide, we’ll explain everything you need to know about this new app and how to best use it. 

LinkedIn is changing in 2021, and that means it’s time to adjust. To successfully social sell via LinkedIn this year, you’ll need to understand the new changes and best practices. Furthermore, there will be key security considerations to implement this year to ensure your account will not get banned. 

Today, we’ll share the best ways to keep your LinkedIn account secure and profitable this year. 

LinkedIn is an incredible resource for professional networking and content marketing. 

Well, if it’s used correctly. 

When it comes to social selling on LinkedIn, quality and quantity both matter. According to Hubspot, you should post valuable content on LinkedIn 2-5 times per week. That means best practice is to deliver 8-20 pieces of content per month, and that’s a lot. 

When we consider the current digital marketing space, Facebook is a huge player. Since most digital campaigns are now mobile, and Apple iOS holds 50% of the US smartphone market share, Apple has also been an essential part of the space. 

Need some help with standing out from the crowd? On LinkedIn it can be challenging to increase views as there is plenty of competition for your audience’s attention. Here are some examples on how to help support your company to go to the right direction.

In today’s world we are all aware of the power of social media platforms to help elevate our brand. As the largest professional businessing network in the world, LinkedIn is of course no exception to this. Unfortunately the growth of the platform has also meant that it represents a larger potential pool of valuable information and intelligence for online fraudsters as more and more business is conducted via the site.

Here at Beep2B, we tend to focus more on LinkedIn personal profiles than company pages. There are a number of reasons for this. Firstly everyone who uses LinkedIn will have a personal profile whilst a much smaller number of users also create and then regularly maintain their company page on the platform.