Competing for your audience’s attention online is no easy task.
To get them to stop and listen to what you have to say, you need to have a strong hook.
This practice is easily theorized but difficult in practice: how do you title your posts or blogs so that the audience is both intrigued and engaged? The title needs to be interesting but also descriptive of what the article will be about. It can be a tricky line to balance. Sometimes, these catchy titles are called “content hooks.”(more…)