B2B Marketing Blog

LinkedIn is the most powerful social networking platform for professionals today. Launched in 2003, LinkedIn is only becoming more popular as more jobs transition to remote work. As the importance of a presence on LinkedIn becomes more clear, so are the ways to connect with potential audiences.

Luckily, LinkedIn recently rolled out their “Creator Mode” feature to all members. This moves newsletters away from an invite-only system and frees it up to the public (save some easy qualifiers.)

With over 800 million members, LinkedIn is an extremely powerful tool for connecting with prospects and growing your business. However, it’s quickly becoming a highly competitive space. 

To see results with LinkedIn, you need to leverage an effective marketing strategy. 

In our previous articles, we shared the four steps of the BEEP Method, as well as tips for each phase to run a successful LinkedIn outreach program. 

However, consistency is a critical element of the entire BEEP Method. For the method to work, you must carry out the steps on a consistent basis. 

Our previous blog post, the fourth in our series on the BEEP Method, discussed the Educate stage of the process and how it fits into the BEEP pyramid as a whole.

You now have the tools to build a presence by getting people to know that you exist, getting them to like you, and getting them to trust you.

How do you actually make sales from all of this?

In our previous blog post from our series on the BEEP Method, we detailed the Engage step of the process and how to move into that step from the Build stage.

The Build stage is about getting people to know that you exist, and the Engage stage is about getting them to like you through genuine, consistent engagements, so what comes next?

Our previous blog post explained the Build stage of our BEEP Method and how that initial stage will lay the foundation for success on LinkedIn.

The Build stage is all about getting the right people into your network. If you are still struggling to find enough people to connect to your business, take a look at that article for an in-depth explanation of how to initially find connections and ensure that they are all high-quality connections.

In the first article in this series, we introduced the BEEP Method, the concept of having 1,000 true fans, and how those two things combined will help your business succeed on LinkedIn.

Kevin Kelly’s 1,000 True Fans essay discusses how having at least 1,000 dedicated true fans is the key to success. You don’t need millions or billions of fans, but you do need that core group of around 1,000 true fans. 

LinkedIn is one of the most powerful tools you have access to as a business owner. You can leverage the platform to connect with prospects and generate leads. 

But to do that, don’t you need a ton of connections?

The longer we’ve spent using LinkedIn, the more we’ve learned. Over time, LinkedIn and its community have evolved, shedding light on some key strategies. 

It’s taken a lot of trial and error, research, and testing to finally figure out the keys to LinkedIn. 

Competing for your audience’s attention online is no easy task. 

To get them to stop and listen to what you have to say, you need to have a strong hook.

This practice is easily theorized but difficult in practice: how do you title your posts or blogs so that the audience is both intrigued and engaged? The title needs to be interesting but also descriptive of what the article will be about. It can be a tricky line to balance. Sometimes, these catchy titles are called “content hooks.”