It can be easy to get caught up in the various features and activities that LinkedIn offers, from private chats to content-sharing, whilst forgetting to keep on top of your main asset on the site: namely your personal profile. This is the place where your new connections will go to see what you’re all about and it is your chance to ’sell yourself’ on LinkedIn. Even if you created a cutting-edge profile in the past, things inevitably move on – you switch positions, for example, or new developments in your particular industry change the landscape completely. A profile that was fresh and exciting five years ago could easily seem stale and out of date today.
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