LinkedIn will never be as popular as Facebook and Instagram. Although it has almost 700 million users in more than 200 countries worldwide, it will never be as trendy and attractive as some other social networks around. That’s because it doesn’t need to be. The quality of leads from LinkedIn is much higher for B2B businesses than from any other network.
If you’re looking for a way to give your content more exposure, LinkedIn is the place for you.
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It’s fair to say that social media runs the world. As of January 2020, there are 2.96 million social media users across the globe. The worlds of social media and marketing are heavily interlinked. Companies use their social media platforms to communicate with their consumers, attract new customers, and measure relevancy.
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As a business owner, you’re always in competition with other entrepreneurs to establish yourself as a thought leader in your field. And that competition can be intense in the age of social media.
That’s why you should consider writing a book.
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If you haven’t yet created a profile on LinkedIn, then you’re missing out. Since Microsoft acquired the social media platform in 2017, a number of new useful tools have been added.
In this quick intro to LinkedIn, you’ll learn…
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The Premium subscription plans for LinkedIn range from £24.98 as much as £79.99 per month. While that may be a drop in the ocean for big corporations, it can seem quite expensive for freelancers, sole traders, and SMEs.
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In the real world, an elevator pitch is essentially a 30 to 60 second “commercial” about your professional skills, expertise, and experience. You never know when you’ll find yourself in a networking situation, so it’s nice to have an elevator pitch ready at all times. However, when you’re creating a LinkedIn account, you always need to leave a good impression in a short amount of time.
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From the very beginning, it seemed like podcasting would take over the world. In 2004, the first podcast ever was posted online. Just a year later, Oxford named “podcast” as the word of the year. By the end of the decade, there were more than 25,000 different podcasts available on iTunes. Today, there are more than 700,000 podcasts available from every corner of the world.
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Social selling has been a hot topic for quite a while now. Some people say that the tactic helps salespeople outsell their peers by 78%, while others feel like the tactic simply doesn’t work. So, which one of these is true? Does social selling really work?
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It’s a competitive market on LinkedIn, but fortunately, there are ways to stand out from the crowd. We’ve rounded up ten tips to help you raise your profile and get noticed.
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Most people skim the headlines when they read the newspaper. Some will read the subheading and others will read the whole thing. But it’s the headline where you either hook people in or lose their interest.
That’s how you should think about your LinkedIn headline. You only get one chance to make a first impression, so make sure that your headline is the best it can be.
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