B2B Marketing Blog

Digital marketing is a pillar for success for any modern business, but far too many businesses fall short in a key area: testimonials. 

Without compelling testimonials, your digital strategies will not reach their full potential. 

Far too many companies dedicate all of the time and effort to get people to their site and on their social pages only to face frustratingly low conversion rates. 

One of the best ways to generate new high-converting leads is with a lead magnet. Lead magnets have been around since before the internet, but they are a powerful strategy for generating quality leads. 

The basic idea is to provide something for free in exchange for an email address and permission to contact them with more offers. It can be an effective first step for starting new customer relationships. 

LinkedIn is a powerful tool for building brand awareness and reaching your key market. While LinkedIn may have begun as a digital resume, it has expanded into a social network for every type of professional. It is now an excellent place to interact with your target marketing and build new connections.

There is a tool on LinkedIn for marketing your products. If you have not heard of LinkedIn’s Product Pages, now is the time to learn about this powerful tool. 

With Product Pages, you can increase brand awareness and showcase your products to your target audience. 

Today, we’ll dive into everything you need to know about Product Pages. 

LinkedIn is the leading platform for professional networking and attracting qualified leads, but it’s a competitive space. 

Earning engagement on LinkedIn is no easy feat. However, the reality is that most people aren’t even doing content. A mere 2% of LinkedIn’s 740 million users post content weekly. Even those who are posting content are neglecting one huge opportunity for engagement: video. 

There’s no doubt about it, content is king. But, creating winning content is not always easy. It can be hard to come up with fresh ideas and craft effective content. 

Today, we’re here to help with 10 useful tips for creating better content. 

These tips and tricks will work for several social media platforms. 

Let’s get started!

If you’re looking for a quick marketing fix (a way to get a boost in the short-term) then ads can be pretty effective. But if you’re looking for long-term growth and a strategy that will help build your brand, then content marketing is the way to go. 

Today we’ll break down some of the key reasons why content marketing is the best strategy in the long run. 

Ready to nitro-boost your social selling skills?

Today is the day!

We have 7 powerful strategies that you can use to supercharge your social selling. Shared by Founder and Sales Coach at the London School of Sales, Vinit Shah, these skills will make a world of difference in your social selling strategy. 

LinkedIn is one of the absolute best platforms for entrepreneurs and small business owners. 

An astonishing 80% of B2B leads come from LinkedIn. 

Undoubtedly, LinkedIn is an excellent place to connect with your audience, and content creation is often touted as the top strategy for LinkedIn. 

LinkedIn is a huge professional network that can put you in touch with other professionals, clients, and business partners. 

While there are many effective ways to use LinkedIn for marketing, advertising is one of the best ways to reach your audience. If you have not yet used ads to boost your LinkedIn strategy, this is a perfect time.