There’s no doubt about it, content is king. But, creating winning content is not always easy. It can be hard to come up with fresh ideas and craft effective content.
Today, we’re here to help with 10 useful tips for creating better content.
These tips and tricks will work for several social media platforms.
Let’s get started!
Why is Content Quality So Important?
Content marketing certainly requires consistent, frequent posting, but the quality of content matters as well. Quality is not just about production value, high-quality content delivers what your audience and the platform wants.
Every day, more and more creators join existing platforms and learn about the power of content marketing. As more people understand the value of content, more people create it, which means there is a lot of content out there. The only way to stand out is to create better quality content.
Additionally, quality is the only way to ensure the content generates the results you are looking for. Just putting out a lot of content may not generate anything in return. The content must align with your strategy, the quality of content is crucial for getting the results you are looking for.
Keep Users on the Platform
Social platforms want to have a lot of users and engagements on the platform. They want people to stay as long as possible consuming content on the platform. Create content that keeps people on the platform, rather than including links that take people outside of the platform. For example, create blog posts directly on LinkedIn rather than only linking to content on your website.
Don’t Talk Only About Yourself
If you are just talking about yourself, you will bore your audience. Your audience is interested in themselves, and how you can give them value. The value can be an inspiration, education, entertainment, etc. You will lose your audience if you only talk about yourself and cannot provide value.
Document What You Are Already Doing
Many creators complicate their lives by trying to create everything from scratch. Leverage what you are already doing day-to-day. You can share behind-the-scenes photos and videos for events, and this type of content is highly in demand. People enjoy behind-the-scenes content as it piques their curiosity and interest. Sharing why and how you do what you do will be very interesting to your audience.
Share Practical Advice
Use your content to teach your audience something. You are an expert in something for someone. You may not be the best in the world, but there is always something that you know that your audience doesn’t know. Use your content to share your knowledge and teach something to your audience.
Make Your Content Stand Out
Think about ways to make your post more appealing and stand out more. Remember, there is a lot of content out there. If you do not focus on standing out, you will not be seen. Your content matters, but if you are not grabbing your audience’s attention, it will be irrelevant. Images, videos, headlines, and emojis are powerful forms of content that stand out amongst written text.
Stay on Top of Trending Topics
This is especially useful when you are starting to build an audience. You can leverage topics that already have attention to grab your audience. Enter the conversation of relevant trending topics so you can take advantage of the attention and direct it to yourself.
This will make your life simple and easier when creating content. You do not have to create everything from scratch. Evergreen content always stays relevant because people need it all the time. You can update evergreen content and repurpose it to be relevant in the current moment. You do not need to reinvent the wheel every single day, you just need a set of ideas to recycle and reuse in different ways.
Make Your Content Easy to Consume
Your audience is smart, but attention spans on social media are very short. People have an overload of content being thrown at them. If your content is not easy to consume, your audience will shut down and move past it. Bullet points, short paragraphs, and text on videos all make it easier for people to consume your content.
Share Your Journey
Too many people only share content when they are winning, when they are achieving their goals and doing well. Every audience is interested in learning your journey, and how you are getting to your goals. Share your struggles as well, how you started vs where you are now.
Leverage the Platform’s Features
Social media platforms are constantly innovating to keep people on the platform. If you leverage the platform’s features, the platform will reward you. Use a wide variety of features, like stories, to share your content. Your audience will respond better if you vary the kind of content you share and the features you use.