Why Engaging on LinkedIn is As Important as Creating

LinkedIn is one of the absolute best platforms for entrepreneurs and small business owners. 

An astonishing 80% of B2B leads come from LinkedIn. 

Undoubtedly, LinkedIn is an excellent place to connect with your audience, and content creation is often touted as the top strategy for LinkedIn. 

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How To Create Your First LinkedIn Ad

LinkedIn is a huge professional network that can put you in touch with other professionals, clients, and business partners. 

While there are many effective ways to use LinkedIn for marketing, advertising is one of the best ways to reach your audience. If you have not yet used ads to boost your LinkedIn strategy, this is a perfect time. 

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How to Optimise Your LinkedIn Company Page

In a previous article Increase your Leads with a LinkedIn Company Page, we showed you how to create a  simple company page to help you attract new clients and leads on LinkedIn.

Whether you already have a company page on the site, or simply followed our previous guide to create a basic one, you can make sure you get the best results out of it by following some of the below tips to ensure it is fully optimised for success!  

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How To Write Effective Articles for LinkedIn

LinkedIn is, without a doubt, the platform of choice if you want to network with other business professionals and entrepreneurs. However, far too many people still don’t use the site to anything like its full potential.

It also raises your profile amongst your network and, by driving engagement and interest, can help you to form new professional relationships and leads on the site.

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Increase your Leads with a LinkedIn Company Page

A personal profile on LinkedIn can be a great way to showcase your individual skills, talents, and personality to clients and leads. However, if you want to present a really professional image on the platform – and advertise your business at the same time – then creating an additional company page is probably the way to go.

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How to Promote Your Podcast on LinkedIn

In the beginning, while you’re still learning the ins and outs of hosting a podcast, you probably won’t feel too confident in your skills. As your skill progress, you’ll probably even feel slightly embarrassed by the previous episodes. But once you get to a certain point, you naturally want to bring in more listeners.

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How to Promote Your Book on LinkedIn

Being an author can be frustrating these days. Not because of lack of readers — there are still billions of people who read books on a daily basis — but due to all the competition. In 2018, there were more than 45,000 published authors in the US alone. The situation is worse when you look at indie writers. In 2017, for instance, nearly half-a-million people published e-books.

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Four Social Selling Tips

People that want to build meaningful relationships with their customers should look no further than social selling to accomplish their goals. More than 30% of B2B marketers feel that social selling has allowed them to build strong customer relationships with thousands of prospects.

Social selling is there to help you build a relationship with your target audience slowly and organically. That allows the relationship between you and the lead to remain strong for years and to turn that lead into a loyal customer. But in order to make this happen, you have to use social selling correctly.

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How to Promote Your Webinar on LinkedIn

If you want to have a loyal customer base, you need to engage your customers by doing webinars. A webinar gives brands a direct channel of communication with their potential clients. It is a way of providing them with useful information and establishing themselves as an authority in their industry. No wonder 58% of B2B marketers use webinars.

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How to Get More Views on LinkedIn Content

LinkedIn will never be as popular as Facebook and Instagram. Although it has almost 700 million users in more than 200 countries worldwide, it will never be as trendy and attractive as some other social networks around. That’s because it doesn’t need to be. The quality of leads from LinkedIn is much higher for B2B businesses than from any other network.

If you’re looking for a way to give your content more exposure, LinkedIn is the place for you.

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