B2B Marketing Blog

LinkedIn is one of the best professional networking platforms. To keep its top ranking, LinkedIn is always making changes that improve the experience that both professionals and companies have on the platform. 

This also means your interaction with LinkedIn must change over time to stay relevant. You must be ready to adjust to the algorithms that affect your feed and exposure. The methods you used a couple of years ago or are using now on LinkedIn may not be working as well as they used to.

Regularly posting content on social media is a must for any business these days. 

The truth is that different sources all provide their own opinion about how often to post on social platforms. In reality, you need to be consistent while still providing valuable content. 

LinkedIn is one of the most powerful tools you have access to as a business owner. You can leverage the platform to connect with prospects and generate leads. 

But to do that, don’t you need a ton of connections?

LinkedIn has been around for nearly 20 years and has cemented its place as a site for celebrating your accomplishments and colleagues, networking, and representing your business.LinkedIn is an incredibly powerful tool for job seekers and recruiters, but it’s also an excellent business marketing platform. 

However, few LinkedIn users realize all of the incredible features this platform offers. 

Below we’ll discuss some features you need to know about when it comes to using LinkedIn to its fullest. 

Running a webinar, workshop, online challenge, or another online event is a great way to acquire new customers. 

But the last thing you want to do is spend all this time preparing for a magnificent online event that nobody attends. 

One of the biggest challenges that come with hosting an online event is obtaining attendees. 

LinkedIn recently introduced creator mode as part of their recent Profile updates, which can be found in the Profile dashboard. Turning on creator mode more prominently displays your content and encourages others to follow you, helps build your audience, and fosters audience engagement on LinkedIn. 

This mode allows you to highlight up to five topics. When you pick topics you pick them in the form of hashtags. LinkedIn will also show how many people follow you. 

A strong LinkedIn content strategy is one of the best ways to develop industry authority and build relationships with leads. 

More and more brands and entrepreneurs are learning about the power of a solid LinkedIn content strategy. 

Much like any other platform, LinkedIn has a unique algorithm that can be hard to master. Because of this, many users unknowingly create content that’s hurting their results rather than improving them. 

LinkedIn is a powerful tool for building brand awareness and reaching your key market. While LinkedIn may have begun as a digital resume, it has expanded into a social network for every type of professional. It is now an excellent place to interact with your target marketing and build new connections.

There is a tool on LinkedIn for marketing your products. If you have not heard of LinkedIn’s Product Pages, now is the time to learn about this powerful tool. 

With Product Pages, you can increase brand awareness and showcase your products to your target audience. 

Today, we’ll dive into everything you need to know about Product Pages. 

LinkedIn is the leading platform for professional networking and attracting qualified leads, but it’s a competitive space. 

Earning engagement on LinkedIn is no easy feat. However, the reality is that most people aren’t even doing content. A mere 2% of LinkedIn’s 740 million users post content weekly. Even those who are posting content are neglecting one huge opportunity for engagement: video.