The Top 10 LinkedIn Questions of 2021 Finally Answered

LinkedIn has changed a lot in the last year. There has been a shift in the way people receive messages. LinkedIn clamped down on the number of people you can connect with. Some automation tools have fallen to the wayside while others have risen to replace them.

It’s important to stay up to date on the platform as it’s ever-changing. With that in mind, here are the 10 most asked questions we received about LinkedIn in 2021:

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How to use LinkedIn Newsletters as a Part of Your Marketing

LinkedIn is the most powerful social networking platform for professionals today. Launched in 2003, LinkedIn is only becoming more popular as more jobs transition to remote work. As the importance of a presence on LinkedIn becomes more clear, so are the ways to connect with potential audiences.

Luckily, LinkedIn recently rolled out their “Creator Mode” feature to all members. This moves newsletters away from an invite-only system and frees it up to the public (save some easy qualifiers.)

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Using Smart Comments as a Marketing Strategy

With over 800 million members, LinkedIn is an extremely powerful tool for connecting with prospects and growing your business. However, it’s quickly becoming a highly competitive space. 

To see results with LinkedIn, you need to leverage an effective marketing strategy. 

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The 7 Habits of Successful LinkedIn Networkers

In our previous articles, we shared the four steps of the BEEP Method, as well as tips for each phase to run a successful LinkedIn outreach program. 

However, consistency is a critical element of the entire BEEP Method. For the method to work, you must carry out the steps on a consistent basis. 

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Promote: How to Create Opportunities to Make Sales

Our previous blog post, the fourth in our series on the BEEP Method, discussed the Educate stage of the process and how it fits into the BEEP pyramid as a whole.

You now have the tools to build a presence by getting people to know that you exist, getting them to like you, and getting them to trust you.

How do you actually make sales from all of this?

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Educate: How to Develop Credibility Through Content

In our previous blog post from our series on the BEEP Method, we detailed the Engage step of the process and how to move into that step from the Build stage.

The Build stage is about getting people to know that you exist, and the Engage stage is about getting them to like you through genuine, consistent engagements, so what comes next?

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Engage: How to Develop Rapport Through Messaging

Our previous blog post explained the Build stage of our BEEP Method and how that initial stage will lay the foundation for success on LinkedIn.

The Build stage is all about getting the right people into your network. If you are still struggling to find enough people to connect to your business, take a look at that article for an in-depth explanation of how to initially find connections and ensure that they are all high-quality connections.

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Build: How to Get the Right People in Your Network

In the first article in this series, we introduced the BEEP Method, the concept of having 1,000 true fans, and how those two things combined will help your business succeed on LinkedIn.

Kevin Kelly’s 1,000 True Fans essay discusses how having at least 1,000 dedicated true fans is the key to success. You don’t need millions or billions of fans, but you do need that core group of around 1,000 true fans. 

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How Many Connections Do You Actually Need on LinkedIn?

LinkedIn is one of the most powerful tools you have access to as a business owner. You can leverage the platform to connect with prospects and generate leads. 

But to do that, don’t you need a ton of connections?

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8 Ways to Capture Your Audience’s Attention

Competing for your audience’s attention online is no easy task. 

To get them to stop and listen to what you have to say, you need to have a strong hook.

This practice is easily theorized but difficult in practice: how do you title your posts or blogs so that the audience is both intrigued and engaged? The title needs to be interesting but also descriptive of what the article will be about. It can be a tricky line to balance. Sometimes, these catchy titles are called “content hooks.”

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