B2B Marketing Blog

Let’s face it. LinkedIn is a platform that every business should be using in 2022. 

The truth is that many brands are on LinkedIn, but they are not yet making the most of the opportunities available. 

LinkedIn is one of the world’s most popular platforms for job seekers and recruiters. The platform empowers its nearly 800 million users to forge professional connections. This year, LinkedIn plans to launch its Audio Events feature to give creators more opportunities to network and spread the word about their brands.

There is no question that the virtual events market is exploding. Forecasters expect the industry to be valued at just over $138 billion by 2030. Accessibility is the main draw. Users can participate in any event regardless of their location. LinkedIn wants to tap into the market, giving people one more choice – and it might appeal to camera-shy creators and people-on-the-go.

LinkedIn is one of the most important tools out there for growing your business. But just creating an account and even adding connections is not enough to grow your business using LinkedIn. Instead, you need to foster meaningful relationships and nurture them into business opportunities. 

In this article, we share key tips for building relationships with LinkedIn connections. 

Professionals all around the globe leverage LinkedIn’s massive network. 

Over the years, the platform has grown into one of the best professional resources available. It offers a wealth of opportunities for connecting with your ideal audience and converting leads into customers. 

Social influence is not just a status symbol, it’s a form of brand awareness and brand perception that can help you attract and convert more customers. 

When it comes to building your social influence for professional use, LinkedIn is still one of the most powerful tools available. 

Of course, you should post, interact in groups, and engage with your audience. This is just the tip of the iceberg when it comes to your LinkedIn social influence. 

When it comes to creating successful LinkedIn content, you’ll run into hundreds of different tips and examples. 

Frankly, it can be hard to keep it all straight! 

9 billion post impressions are displayed to LinkedIn users every single week, proving there is an audience hungry for content. However, only 3 in every 250 active LinkedIn users are regularly sharing their content.

Why?

Because no one can see their content to share it.

Building your LinkedIn network is one of the best ways to grow your business online. It serves as a highly targeted group of relevant prospects that you can nurture into leads. 

But, before you can leverage content marketing strategies, you need to have a network. 

Why not just play the numbers game and send out as many invites as possible?

We all made it through fifth-grade English (hopefully).

One of the things we learn about is having a good “hook” to your essay. Readers are like fish, you need the right hook to get them to bite. 

Well, the same logic applies to your LinkedIn content. Just like your fifth-grade essays, it needs a compelling hook. 

Lead magnets can help you grab the attention of your prospects on LinkedIn. Effective ones will have your audience looking at more and more of your content, perhaps even moving toward the next stage in your funnel. 

But sometimes we implement lead magnets that we think will be a hit just to find that they are duds on the platform.