B2B Marketing Blog

Even though most people are familiar with LinkedIn and what it’s made for, some people may not know what LinkedIn endorsements are. However, endorsements will elevate your profile and attract potential customers. 

LinkedIn endorsements allow colleagues and connections to acknowledge individuals’ skills in a certain area of expertise with only one click. This idea sounds simple enough, but it can move a profile above the many others who share a career path. 

Building an online community is one of the smartest business decisions you can make. 

Digital communities are a place where you can connect with your target audience. People can learn from current customers, share feedback, and build trust with your brand. The communities serve as a powerful platform for converting new customers and growing your business. 

LinkedIn Live Video is a feature on LinkedIn that allows certain members to stream a live video through their profile, page, or event. 

On average, LinkedIn Live videos get seven times more reactions and 24 times more comments than native videos produced by the same broadcasters.

Did you know that companies can make money promoting other companies’ products or services? Believe it or not, this practice exists and is known as affiliate marketing. 

The rewarded company is an affiliate partner (sometimes referred to as simply “affiliate”) and although the result is typically a sale, some “affiliate programs” as they are referred to can reward partners with leads, free-trial users, website views, or downloads for an app.

Social media marketing is a powerful strategy for building a relevant audience. While using social media for your business may be quite a bit different than other strategies, it can be incredibly effective when done right. 

Far too many businesses and entrepreneurs denounce the value of social media marketing before truly using it to its full potential. 

With over 722 Million users worldwide, LinkedIn is easily the largest resource for B2B marketing.  The right LinkedIn marketing strategy can propel your personal and business brand. Below you will find ways to grow your network and best utilize LinkedIn and your time to build better B2B relationships. 

Building an email list is important for connecting with your target audience. Yet, building your list is not the most difficult or most important part. 

Far too often, people go through the effort of building a list and do not use it to its full potential. 

One of the most common questions we hear about email marketing is “I already have an email list, but I haven’t emailed them for a very long time. What should I do?”

So, you’re setting out to create some content for your website (or pamphlet, or whatever it is you’re trying to get people to read). You have all these great ideas, but where do you start? How can you make sure that you’re getting your point across in the most digestible, engaging way possible?

There’s no denying the power of social media marketing and the benefits it can offer businesses. 

However, there’s one major obstacle that many businesses face when trying to leverage social media: building an audience. 

No matter if it’s LinkedIn, Twitter, Instagram, Facebook, TikTok or another site, earning followers isn’t easy. When trying to take advantage of social media marketing, businesses quickly realize that building an audience is a constant uphill battle. 

LinkedIn was built for business networking back in 2003, but is it still relevant nearly 20 years later?

Yes! In 2021, LinkedIn is STILL the most powerful platform for B2B marketing and sales. 

LinkedIn is one of the best B2B tools available. It’s one that every single business-to-business company should take advantage of for marketing and sales. 

Read on to find out why LinkedIn is such a powerful B2B marketing tool.