B2B Marketing Blog

LinkedIn has been around for nearly 20 years and has cemented its place as a site for celebrating your accomplishments and colleagues, networking, and representing your business.LinkedIn is an incredibly powerful tool for job seekers and recruiters, but it’s also an excellent business marketing platform. 

However, few LinkedIn users realize all of the incredible features this platform offers. 

Below we’ll discuss some features you need to know about when it comes to using LinkedIn to its fullest. 

Nowadays one of the biggest marketing strategies is influencer marketing, a strategy that was virtually unheard of a decade ago. It is the process of forging a relationship between your brand and a social media user with an abundant following. Typically, influencer partnerships provide something to the influencer in exchange for them promoting your brand to their social media platform, usually Twitter, Facebook, Instagram, TikTok, or (yes) LinkedIn. 

Running a webinar, workshop, online challenge, or another online event is a great way to acquire new customers. 

But the last thing you want to do is spend all this time preparing for a magnificent online event that nobody attends. 

One of the biggest challenges that come with hosting an online event is obtaining attendees. 

Consistent, high-quality content is the key to any successful content strategy, including LinkedIn. 

Hubspot recommends you post two to five times per week, but experts stress that content value is just as important as frequency. 

Let’s not forget that you’re also busy posting on your website, other social media platforms, and more. 

Nobody wants to come off as inauthentic or a robot. When companies spam social media feeds with the same copy-and-pasted posts, they can come off this way. Reposting is a tricky strategy and can come at the risk of looking lazy to a select group of people. A lot of the time, though, reposting can be advantageous. 

Reposting content is a social media management and marketing tool that many businesses strategically implement to increase their reach. Using one of your previous posts again can save time and allow you to reach an even wider audience than before. 

LinkedIn recently introduced creator mode as part of their recent Profile updates, which can be found in the Profile dashboard. Turning on creator mode more prominently displays your content and encourages others to follow you, helps build your audience, and fosters audience engagement on LinkedIn. 

This mode allows you to highlight up to five topics. When you pick topics you pick them in the form of hashtags. LinkedIn will also show how many people follow you. 

Even though most people are familiar with LinkedIn and what it’s made for, some people may not know what LinkedIn endorsements are. However, endorsements will elevate your profile and attract potential customers. 

LinkedIn endorsements allow colleagues and connections to acknowledge individuals’ skills in a certain area of expertise with only one click. This idea sounds simple enough, but it can move a profile above the many others who share a career path. 

Building an online community is one of the smartest business decisions you can make. 

Digital communities are a place where you can connect with your target audience. People can learn from current customers, share feedback, and build trust with your brand. The communities serve as a powerful platform for converting new customers and growing your business. 

LinkedIn Live Video is a feature on LinkedIn that allows certain members to stream a live video through their profile, page, or event. 

On average, LinkedIn Live videos get seven times more reactions and 24 times more comments than native videos produced by the same broadcasters.

Did you know that companies can make money promoting other companies’ products or services? Believe it or not, this practice exists and is known as affiliate marketing. 

The rewarded company is an affiliate partner (sometimes referred to as simply “affiliate”) and although the result is typically a sale, some “affiliate programs” as they are referred to can reward partners with leads, free-trial users, website views, or downloads for an app.