LinkedIn Live Video is a feature on LinkedIn that allows certain members to stream a live video through their profile, page, or event.
On average, LinkedIn Live videos get seven times more reactions and 24 times more comments than native videos produced by the same broadcasters.
Considering LinkedIn is a professional social media network, it can be a great place to stream live videos because you can truly get to know your audience and engage with them in a way that companies haven’t been able to do before.
Who Can Use LinkedIn Livestream?
Going Live on LinkedIn is a great way to leverage your brand or image via social media. All live videos are public and will remain on your page for as long as you like. Members who meet and adhere to the criteria below are welcome to go live on LinkedIn.
The criteria that must be met includes:
The criteria for Live Video access are:
Members and Pages with more than 150 followers and/or connections are eligible to be evaluated for LinkedIn Live access.
Shares Recent, Original Content
LinkedIn looks for members and Pages who have experience creating original content on LinkedIn to evaluate if they will be able to make the most of LinkedIn Live.
A History of Abiding by LinkedIn’s Professional Community Policies
Only members, Pages, and their admins that have a good standing record will be considered for Live Video access.
LinkedIn Live is not available for members and Pages based in mainland China.
Once you’ve been approved to go Live and your LinkedIn video is posted, it is beneficial to leverage it through other social media platforms. Here’s how to get the most out of your LinkedIn live video:
Transcribe Your Video
Give your audience a full experience by adding captions. Rev.com adds captions to videos that include the dialogue of your video and important non-verbal elements that set the scene. Captions are more than converting audio to text, they help your audience understand your video even when they can’t have the volume up on their device.
How to Transcribe a Video on Rev
- Upload Your Audio File. Paste the URL of your audio media file, or upload the recorded audio file itself to our safe and secure network. …
- Choose Custom Transcription Options. Rush My Order – Get your transcript back 5 times faster. …
- Receive & Download Your Text File.
Once you have your video transcribed, upload the transcribed text to your blog. Transcripts make your video content more searchable. Not only can search engines crawl your content and drive traffic to your site, but viewers on your site can find the videos they’re looking for.
An interactive transcript allows users to search for keywords within the transcript, and see everywhere that keyword appears. If there is a particular spot in the video a user wants to jump to, all they have to do is click the word, and the video will start playing at that spot.
In addition to searching for a given word within one video, you can even scan your whole video library for that keyword using playlist search. That seamless user experience boosts user experience and overall customer satisfaction.
Upload to Medium
Since Medium.com is a highly-ranked website, it’s a great way to share your content in an SEO-optimized space. Because of this, it’s also faster to build a following and traffic that “sticks” on Medium compared to a blog that you’ve just created on your website.
Medium is fulfilling one of the primary functions that search engines have historically served. Google and other search engines own a massive audience, so content creators spend a great deal of time writing for Google. But Medium solves a different end-user need than search engines.
Upload to YouTube
YouTube is the biggest video-sharing network in the world and your YouTube Channel is a great place for people to find your content. YouTube is also great for having your content appear in Google search as YouTube is owned by Google.
By creating great content, it’s more likely the video gets viewed and shared. The more engagement a video receives, the more valuable it is to YouTube, increasing the chances it will rank higher within the search results.
Create a Thumbnail
A video thumbnail is the first disclosed image when browsing youtube videos. An eye-catching image draws in an audience whereas a boring image gets ignored.
While uploading a video, YouTube will offer you some sort of choice to set a frame from your uploaded video, but wait for a moment and rewind your thought; is it alluring enough to freeze your audience?
The goal of a thumbnail is to get maximum clicks by attracting an audience to view your content. There are some things you should consider that can help this happen:
- Content should accurately portray the video
Make sure our thumbnail has a clear and high-quality image that properly reflects the video you posted.
- Use title text on thumbnail for context
The title doesn’t mean to put anything relevant to your content; in fact, pick up the core idea of your video that will hold more audience to enjoy your video. It is very important to make your audience aware of your brand and content. The best way to keep the audience’s interest alive is by keeping thumbnails consistent with the same font style. Furthermore, use memorable colors and a stronger design.
- Get thumbnail templates
Want to design fun and exciting thumbnails? There are plenty of online thumbnail creators out there, just make sure to find the one that best suits your image. For example, you can try Fotor, an online photo editing and graphic design tool, which can help you generate high-quality fonts and images to attract visitors.
Video clips (or movie clips) are short clips of a video or movie, usually part of a longer recording. The term is also more loosely used to mean any short video less than the length of a traditional television program, usually 1-2 minutes long.
Taking your live LinkedIn video and editing it down into different mini or video clips can help create a lot of different forms of content that can be shared separately. Social media keeps attention spans short, so posting smaller clips of your live stream to platforms like Facebook or Twitter over a longer period, can help to keep your content relevant, and clicked through.
Clubhouse is an audio-only social media app that allows users to drop in and out of live conversations. The app is full of “rooms” where groups of speakers, moderators, and listeners can gather to speak to one another, listen to a presentation, or even hear a live concert. Unlike other social media platforms, Clubhouse only uses audio, and that audio isn’t recorded or saved for later use. Syncing your live stream video audio to Clubhouse will not only expose you to a wider audience but allow you to revisit your saved audio in the future.
Facebook and Instagram
While recording your live stream on LinkedIn, linking your video to Facebook and Instagram will also expose you to your audience in those markets, as well as store your video on both platforms for future use and relevance when people search for content that is in your video.
It’s always a good idea to post on multiple platforms once you’ve created a live video. This will allow you to recycle the same content on multiple platforms more efficiently.
LinkedIn Live is a beneficial feature that can help you connect with your LinkedIn audience, but it can do so much more than that. Follow the tips above to maximize the ROI of your LinkedIn live streams.