B2B Marketing Blog

If you haven’t yet created a profile on LinkedIn, then you’re missing out. Since Microsoft acquired the social media platform in 2017, a number of new useful tools have been added.

In this quick intro to LinkedIn, you’ll learn…

The Premium subscription plans for LinkedIn range from £24.98 as much as £79.99 per month. While that may be a drop in the ocean for big corporations, it can seem quite expensive for freelancers, sole traders, and SMEs.

In the real world, an elevator pitch is essentially a 30 to 60 second “commercial” about your professional skills, expertise, and experience. You never know when you’ll find yourself in a networking situation, so it’s nice to have an elevator pitch ready at all times. However, when you’re creating a LinkedIn account, you always need to leave a good impression in a short amount of time.

From the very beginning, it seemed like podcasting would take over the world. In 2004, the first podcast ever was posted online. Just a year later, Oxford named “podcast” as the word of the year. By the end of the decade, there were more than 25,000 different podcasts available on iTunes. Today, there are more than 700,000 podcasts available from every corner of the world.

Social selling has been a hot topic for quite a while now. Some people say that the tactic helps salespeople outsell their peers by 78%, while others feel like the tactic simply doesn’t work. So, which one of these is true? Does social selling really work?

It’s a competitive market on LinkedIn, but fortunately, there are ways to stand out from the crowd. We’ve rounded up ten tips to help you raise your profile and get noticed.

Most people skim the headlines when they read the newspaper. Some will read the subheading and others will read the whole thing. But it’s the headline where you either hook people in or lose their interest.

That’s how you should think about your LinkedIn headline. You only get one chance to make a first impression, so make sure that your headline is the best it can be.

Many people will probably file the term “thought leadership” under corporate buzzwords that don’t mean anything. But thought leaders are, in fact, quite valuable assets to many companies.

If you’ve been wondering what thought leadership is and how you can become a thought leader in your field, then this guide is for you.

Real-life profile introductions we can learn from

The summary section of your LinkedIn profile is essentially your elevator pitch. You have a few moments to convince the reader to look at the rest of your profile and decide if they want to connect.

But how do you stand out from the crowd when there are many millions LinkedIn users? We’ve looked at some examples of great LinkedIn summaries that you’ll be inspired by.

LinkedIn recommendations are a great way to demonstrate your credibility to future connections as they provide social proof of your ability to solve your clients’ problems.

Having a number of detailed recommendations from credible contacts will help you to establish more trust with your prospects.