LinkedIn will never be as popular as Facebook and Instagram. Although it has almost 700 million users in more than 200 countries worldwide, it will never be as trendy and attractive as some other social networks around. That’s because it doesn’t need to be. The quality of leads from LinkedIn is much higher for B2B businesses than from any other network.
If you’re looking for a way to give your content more exposure, LinkedIn is the place for you.
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It’s fair to say that social media runs the world. As of January 2020, there are 2.96 million social media users across the globe. The worlds of social media and marketing are heavily interlinked. Companies use their social media platforms to communicate with their consumers, attract new customers, and measure relevancy.
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As a business owner, you’re always in competition with other entrepreneurs to establish yourself as a thought leader in your field. And that competition can be intense in the age of social media.
That’s why you should consider writing a book.
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If you haven’t yet created a profile on LinkedIn, then you’re missing out. Since Microsoft acquired the social media platform in 2017, a number of new useful tools have been added.
In this quick intro to LinkedIn, you’ll learn…
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The Premium subscription plans for LinkedIn range from £24.98 as much as £79.99 per month. While that may be a drop in the ocean for big corporations, it can seem quite expensive for freelancers, sole traders, and SMEs.
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