B2B Marketing Blog

In today’s world we are all aware of the power of social media platforms to help elevate our brand. As the largest professional businessing network in the world, LinkedIn is of course no exception to this. Unfortunately the growth of the platform has also meant that it represents a larger potential pool of valuable information and intelligence for online fraudsters as more and more business is conducted via the site.

Here at Beep2B, we tend to focus more on LinkedIn personal profiles than company pages. There are a number of reasons for this. Firstly everyone who uses LinkedIn will have a personal profile whilst a much smaller number of users also create and then regularly maintain their company page on the platform.

Connecting with potential clients on LinkedIn is fantastic but it is really only the start when it comes to building fruitful, long-term relationships on the platform. There is a real temptation to focus on simply stacking-up connections without bothering to nurture and work on them afterwards.

It can be easy to get caught up in the various features and activities that LinkedIn offers, from private chats to content-sharing, whilst forgetting to keep on top of your main asset on the site: namely your personal profile. This is the place where your new connections will go to see what you’re all about and it is your chance to ’sell yourself’ on LinkedIn. Even if you created a cutting-edge profile in the past, things inevitably move on –  you switch positions, for example, or new developments in your particular industry change the landscape completely. A profile that was fresh and exciting five years ago could easily seem stale and out of date today.

As you pursue your engagement strategy on LinkedIn, it can be extremely useful to keep an eye on some key metrics in order to help track your progress.

One of the most obvious measurements you can use to judge your performance is your LinkedIn profile views count. However, this can also become a bit of a trap distracting you from pursuing the most important activities on the site, i.e. posting high-quality content, reaching out to other professionals, and engaging with your key connections.

With LinkedIn’s constant updates and improvements, it can be difficult to stay aware of all the ways the site offers to enhance and optimize your experience. Maybe you had a strategy that worked well several years ago but as the platform is constantly changing it is important to stay on top of the latest features to avoid slipping behind your competitors.

LinkedIn has currently over 690 million users in more than 200 countries around the world.
Soon that number will undoubtedly be outdated. That’s because LinkedIn’s userbase continues to grow every day. When it comes to building professional relationships, LinkedIn is the linchpin.

The Social Selling Index (or SSI, for short) is a tool that can help you determine how well you’re selling yourself, your business, your service or products to customers.

The term entered the mainstream a few years ago when LinkedIn launched its own version of the analytical tool. It has since then become commonplace for businesses to check their SSI.

LinkedIn will never be as popular as Facebook and Instagram. Although it has almost 700 million users in more than 200 countries worldwide, it will never be as trendy and attractive as some other social networks around. That’s because it doesn’t need to be. The quality of leads from LinkedIn is much higher for B2B businesses than from any other network.

If you’re looking for a way to give your content more exposure, LinkedIn is the place for you.

If you haven’t yet created a profile on LinkedIn, then you’re missing out. Since Microsoft acquired the social media platform in 2017, a number of new useful tools have been added.

In this quick intro to LinkedIn, you’ll learn…