Creating the Perfect Elevator Pitch for LinkedIn

In the real world, an elevator pitch is essentially a 30 to 60 second “commercial” about your professional skills, expertise, and experience. You never know when you’ll find yourself in a networking situation, so it’s nice to have an elevator pitch ready at all times. However, when you’re creating a LinkedIn account, you always need to leave a good impression in a short amount of time.

(more…)


Podcasting for Lead Generation

From the very beginning, it seemed like podcasting would take over the world. In 2004, the first podcast ever was posted online. Just a year later, Oxford named “podcast” as the word of the year. By the end of the decade, there were more than 25,000 different podcasts available on iTunes. Today, there are more than 700,000 podcasts available from every corner of the world.

(more…)


Does Social Selling Really Work?

Social selling has been a hot topic for quite a while now. Some people say that the tactic helps salespeople outsell their peers by 78%, while others feel like the tactic simply doesn’t work. So, which one of these is true? Does social selling really work?

(more…)


10 LinkedIn Tips to Raise Your Profile

It’s a competitive market on LinkedIn, but fortunately, there are ways to stand out from the crowd. We’ve rounded up ten tips to help you raise your profile and get noticed.

(more…)


How the Best LinkedIn Headlines Are Cutting Through the Noise

Most people skim the headlines when they read the newspaper. Some will read the subheading and others will read the whole thing. But it’s the headline where you either hook people in or lose their interest.

That’s how you should think about your LinkedIn headline. You only get one chance to make a first impression, so make sure that your headline is the best it can be.

(more…)


How to Write a Good LinkedIn Summary

LinkedIn has changed the way we describe our work experience and how we position ourselves on the global job market. Still, many people treat their LinkedIn profile as if they were writing a traditional CV. But there are better ways to write a good profile summary and highlight your experience.

In this guide, we’ll cover…

(more…)


7 LinkedIn Messages You Should Avoid Sending

How often does a message drop into your LinkedIn inbox that you would classify as spam?

The issue is the there are no hard and fast rules for LinkedIn messaging etiquette so most people don’t even know when what they’re sending appears spammy to the recipient.

(more…)


Comparing LinkedIn Subscriptions: Free vs Premium Business vs Sales Navigator

Are you weighing up which of the premium LinkedIn subscriptions are right for you?

The most popular options are upgrading from a free LinkedIn membership to either LinkedIn Premium Business or LinkedIn Sales Navigator.

Or, some of you may already be a LinkedIn Premium Business subscriber and are wondering if it’s worthwhile upgrading to Sales Navigator to boost your social selling and lead generation on the platform.

(more…)


18 Steps to Social Selling Success on LinkedIn

Do you dream of generating consistent, predictable new leads and clients?

Social Selling is leveraging the power of social platforms in order to find and connect with leads, build relationships and ultimately generate sales. For B2B businesses, marketers or other professionals, the most effective platform to reach prospects is LinkedIn.

(more…)