B2B Marketing Blog

People that want to build meaningful relationships with their customers should look no further than social selling to accomplish their goals. More than 30% of B2B marketers feel that social selling has allowed them to build strong customer relationships with thousands of prospects.

Social selling is there to help you build a relationship with your target audience slowly and organically. That allows the relationship between you and the lead to remain strong for years and to turn that lead into a loyal customer. But in order to make this happen, you have to use social selling correctly.

If you want to have a loyal customer base, you need to engage your customers by doing webinars. A webinar gives brands a direct channel of communication with their potential clients. It is a way of providing them with useful information and establishing themselves as an authority in their industry. No wonder 58% of B2B marketers use webinars.

The Social Selling Index (or SSI, for short) is a tool that can help you determine how well you’re selling yourself, your business, your service or products to customers.

The term entered the mainstream a few years ago when LinkedIn launched its own version of the analytical tool. It has since then become commonplace for businesses to check their SSI.