People that want to build meaningful relationships with their customers should look no further than social selling to accomplish their goals. More than 30% of B2B marketers feel that social selling has allowed them to build strong customer relationships with thousands of prospects.
Social selling is there to help you build a relationship with your target audience slowly and organically. That allows the relationship between you and the lead to remain strong for years and to turn that lead into a loyal customer. But in order to make this happen, you have to use social selling correctly.
That’s why we’re here, to help you use the tactic properly, increase your lead numbers significantly, and build strong customer relationships. Here are four social selling tips.
1. Build Your Credibility Slowly Over Time
You need to build your personal brand slowly. Write a few articles and publish them on LinkedIn. Start promoting your website in your posts and guide your customers there. A good way to build credibility on social media is to ask for recommendations from the people you previously worked with. Having social proof will show off your experience and help others view you as an expert in your niche.
2. Engage in Relevant Social Media Groups
Using LinkedIn groups for lead generation is nothing new, and they can also help you a lot with your social selling strategy. You just need to find a few groups relevant to your niche, join them, and start striking up conversations with some of the more noticeable members. Make sure your conversations are as natural and relevant as possible.
3. Find Your Prospects on Your Own
You can learn a lot about your leads through social networks. Find out where your customers go when they want to solve a problem. Some have Facebook groups, others have Twitter chats. Once you understand this, you just need to plant yourself there, listen to their conversations, and take in as much information as you can. You can use the Twitter Reports app to find trending chats on Twitter.
4. Track Your Results and Tweak Your Tactics
Social selling is continuous work. You need to review your tactics constantly and revise them from time to time. Closely observing the interactions with your leads will allow you to see what works and what doesn’t. Constantly observing your conversations and studying them will allow you to have a clear content and engagement strategy and achieve better results.
Following these tips will allow you to interact with your prospects in a meaningful way and transform your casual followers into loyal clients. The next step is to use these tips and create a social selling strategy that will help you make the most out of your efforts.
We hope you find our tips helpful. What do you think of social selling? Have you tried it before? Share your experience with the rest of us by leaving a comment in the comment section below.