If you want to have a loyal customer base, you need to engage your customers by doing webinars. A webinar gives brands a direct channel of communication with their potential clients. It is a way of providing them with useful information and establishing themselves as an authority in their industry. No wonder 58% of B2B marketers use webinars.
Of course, a webinar is completely useless if no one’s around to see it. That’s why today, we’re going to show you how to use the largest professional social network to promote your webinar, get more people watching, and achieve maximum impact.
How can LinkedIn help you with promotion?
While thousands of companies around the world won’t remember 2020 for anything good, the same can’t be said for people working at LinkedIn.
As LinkedIn CEO, Jeff Weiner reported a few weeks ago, the company’s revenue grew 24% in the second quarter of 2020. Basically, the entire world may have come to a halt due to the outbreak of the coronavirus, but LinkedIn has continued to push forward.
LinkedIn has more than half-a-billion users — most of whom are high-ranking professionals – who are more than hungry for quality content.
While Facebook and Twitter can be useful tools, if it’s business people you’re targeting with your webinars, no tool is more effective than LinkedIn. According to estimations, more than 45% of social media traffic in the B2B sector comes from LinkedIn.
Four easy ways you can use LinkedIn for webinar promotion
Your next webinar could be packed with high-profile attendees if you leverage the power of LinkedIn properly. Without further ado, let’s go through a few ways you can promote your next webinar…
1. Keep your followers updated
Letting your followers know when you’re working on a new webinar will generate more discussion, get you more attention, and in turn, attract more people. Also, creating a high-quality landing page will allow you to promote your webinar across several social media channels – including LinkedIn — and allow your users to register for the webinar in less than a minute.
2. Help Your Partners Help You
Every time you plan on hosting a webinar, make sure that your teammates promote it, and talk about it on their profiles. This will not only spread the word about your webinar but also help you increase sales if you’re using LinkedIn for customer prospecting. Also, try teaming up with influencers in your specialist subject for collaborative webinars. That way you, both parties will get more exposure.
3. Use the power of LinkedIn groups
Of course, we’re not saying that you should join multiple groups only to post links to your webinar. Instead, join a few industry-specific groups, get involved in discussions with other members, and build relationships. The topic of your webinar will come up sooner or later naturally during one of your conversations. Don’t force anything, simply connect with like-minded individuals, and everything will fall into place.
4. Reach out to users directly
You can also try using direct messaging to get in front of the right people. You can use LinkedIn’s targeting (even more sophisticated in Sales Navigator) to identify and reach out to groups of users that would be interested in your webinars.
Make sure to follow up on your webinar
Once the webinar is over, you need to make sure you follow up on it. You can record the webinar and post it, ask your followers whether they enjoyed it or not, and encourage them to share the recording.