B2B Marketing Blog

LinkedIn is one of the best professional networking platforms. To keep its top ranking, LinkedIn is always making changes that improve the experience that both professionals and companies have on the platform. 

This also means your interaction with LinkedIn must change over time to stay relevant. You must be ready to adjust to the algorithms that affect your feed and exposure. The methods you used a couple of years ago or are using now on LinkedIn may not be working as well as they used to.

LinkedIn recently introduced creator mode as part of their recent Profile updates, which can be found in the Profile dashboard. Turning on creator mode more prominently displays your content and encourages others to follow you, helps build your audience, and fosters audience engagement on LinkedIn. 

This mode allows you to highlight up to five topics. When you pick topics you pick them in the form of hashtags. LinkedIn will also show how many people follow you. 

Do you currently rely on sending LinkedIn invites to generate business? 

If this is the case, you’ll most likely have to adjust your strategy. 

Anyone using LinkedIn automation will. LinkedIn has “moved the cheese” by rolling out an invite limit that significantly lowers the amount of invites you can send out every day. 

LinkedIn is a powerful tool for building brand awareness and reaching your key market. While LinkedIn may have begun as a digital resume, it has expanded into a social network for every type of professional. It is now an excellent place to interact with your target marketing and build new connections.

LinkedIn is the leading platform for professional networking and attracting qualified leads, but it’s a competitive space. 

Earning engagement on LinkedIn is no easy feat. However, the reality is that most people aren’t even doing content. A mere 2% of LinkedIn’s 740 million users post content weekly. Even those who are posting content are neglecting one huge opportunity for engagement: video. 

There’s no doubt about it, content is king. But, creating winning content is not always easy. It can be hard to come up with fresh ideas and craft effective content. 

Today, we’re here to help with 10 useful tips for creating better content. 

These tips and tricks will work for several social media platforms. 

Let’s get started!

If you’re looking for a quick marketing fix (a way to get a boost in the short-term) then ads can be pretty effective. But if you’re looking for long-term growth and a strategy that will help build your brand, then content marketing is the way to go. 

Today we’ll break down some of the key reasons why content marketing is the best strategy in the long run. 

For content to be great, it needs a great headline. 

Headlines are the single most important factor for getting your target audience to read your content. 

A headline is your chance to make a first impression and to reel your audience into your blog post, LinkedIn post, eBook, etc. No matter what kind of content you are sharing, it needs a strong headline. 

LinkedIn is changing in 2021, and that means it’s time to adjust. To successfully social sell via LinkedIn this year, you’ll need to understand the new changes and best practices. Furthermore, there will be key security considerations to implement this year to ensure your account will not get banned. 

Today, we’ll share the best ways to keep your LinkedIn account secure and profitable this year. 

LinkedIn is an incredible resource for professional networking and content marketing. 

Well, if it’s used correctly.