B2B Marketing Blog

Social media marketing is a powerful strategy for building a relevant audience. While using social media for your business may be quite a bit different than other strategies, it can be incredibly effective when done right. 

Far too many businesses and entrepreneurs denounce the value of social media marketing before truly using it to its full potential. 

Building an email list is important for connecting with your target audience. Yet, building your list is not the most difficult or most important part. 

Far too often, people go through the effort of building a list and do not use it to its full potential. 

One of the most common questions we hear about email marketing is “I already have an email list, but I haven’t emailed them for a very long time. What should I do?”

So, you’re setting out to create some content for your website (or pamphlet, or whatever it is you’re trying to get people to read). You have all these great ideas, but where do you start? How can you make sure that you’re getting your point across in the most digestible, engaging way possible?

There’s no denying the power of social media marketing and the benefits it can offer businesses. 

However, there’s one major obstacle that many businesses face when trying to leverage social media: building an audience. 

No matter if it’s LinkedIn, Twitter, Instagram, Facebook, TikTok or another site, earning followers isn’t easy. When trying to take advantage of social media marketing, businesses quickly realize that building an audience is a constant uphill battle. 

LinkedIn was built for business networking back in 2003, but is it still relevant nearly 20 years later?

Yes! In 2021, LinkedIn is STILL the most powerful platform for B2B marketing and sales. 

LinkedIn is one of the best B2B tools available. It’s one that every single business-to-business company should take advantage of for marketing and sales. 

Read on to find out why LinkedIn is such a powerful B2B marketing tool. 

In the past, webinars were a powerful digital tool to connect with your clients and generate sales. 

But are webinars still relevant?

Despite the advancement of many other helpful digital strategies, webinars remain a relevant and effective tool. 

Branding is crucial for increasing awareness and authority in your industry.

But when it comes to building a brand, is it best to focus on your personal brand or business brand?

Chances are, you’ve heard a lot of emphasis on both, but which is better is not always clear. 

A strong LinkedIn content strategy is one of the best ways to develop industry authority and build relationships with leads. 

More and more brands and entrepreneurs are learning about the power of a solid LinkedIn content strategy. 

Much like any other platform, LinkedIn has a unique algorithm that can be hard to master. Because of this, many users unknowingly create content that’s hurting their results rather than improving them. 

Digital marketing is a pillar for success for any modern business, but far too many businesses fall short in a key area: testimonials. 

Without compelling testimonials, your digital strategies will not reach their full potential. 

Far too many companies dedicate all of the time and effort to get people to their site and on their social pages only to face frustratingly low conversion rates. 

One of the best ways to generate new high-converting leads is with a lead magnet. Lead magnets have been around since before the internet, but they are a powerful strategy for generating quality leads. 

The basic idea is to provide something for free in exchange for an email address and permission to contact them with more offers. It can be an effective first step for starting new customer relationships.