Should You Build Your Personal Brand or Your Business Brand?

Branding is crucial for increasing awareness and authority in your industry.

But when it comes to building a brand, is it best to focus on your personal brand or business brand?

Chances are, you’ve heard a lot of emphasis on both, but which is better is not always clear. 

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LinkedIn Content Bad Practices That are Hurting Your Reach

A strong LinkedIn content strategy is one of the best ways to develop industry authority and build relationships with leads. 

More and more brands and entrepreneurs are learning about the power of a solid LinkedIn content strategy. 

Much like any other platform, LinkedIn has a unique algorithm that can be hard to master. Because of this, many users unknowingly create content that’s hurting their results rather than improving them. 

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How to Get Testimonials That Close Sales for You

Digital marketing is a pillar for success for any modern business, but far too many businesses fall short in a key area: testimonials. 

Without compelling testimonials, your digital strategies will not reach their full potential. 

Far too many companies dedicate all of the time and effort to get people to their site and on their social pages only to face frustratingly low conversion rates. 

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What is a Lead Magnet Anyways And Why Should You Have One?

One of the best ways to generate new high-converting leads is with a lead magnet. Lead magnets have been around since before the internet, but they are a powerful strategy for generating quality leads. 

The basic idea is to provide something for free in exchange for an email address and permission to contact them with more offers. It can be an effective first step for starting new customer relationships. 

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How to Promote Your Podcast on LinkedIn

In the beginning, while you’re still learning the ins and outs of hosting a podcast, you probably won’t feel too confident in your skills. As your skill progress, you’ll probably even feel slightly embarrassed by the previous episodes. But once you get to a certain point, you naturally want to bring in more listeners.

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How to Promote Your Book on LinkedIn

Being an author can be frustrating these days. Not because of lack of readers — there are still billions of people who read books on a daily basis — but due to all the competition. In 2018, there were more than 45,000 published authors in the US alone. The situation is worse when you look at indie writers. In 2017, for instance, nearly half-a-million people published e-books.

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Why Should You Consider Doing a Webinar?

No matter what your profession is, you know that to get the job done correctly, you need the right tools. For marketers today, few tools are better than webinars. They allow marketers to demonstrate their knowledge or product, connect with their followers, and communicate more clearly.

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Content Marketing Tips for Podcasters

At the moment, there are more than 850,000 different podcasts floating around on the Internet. Yes, we’re nearing the 1,000,000 podcasts mark sooner than expected.

Just a few short years ago, most people had no idea what a podcast even was. In 2014, only around 2% of Americans were active listeners. But things have changed drastically for the podcasting industry. You read that correctly – podcasting is now a real industry.

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How to Promote Your Webinar on LinkedIn

If you want to have a loyal customer base, you need to engage your customers by doing webinars. A webinar gives brands a direct channel of communication with their potential clients. It is a way of providing them with useful information and establishing themselves as an authority in their industry. No wonder 58% of B2B marketers use webinars.

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What You Should Consider When Writing a Book

As a business owner, you’re always in competition with other entrepreneurs to establish yourself as a thought leader in your field. And that competition can be intense in the age of social media.

That’s why you should consider writing a book.

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