B2B Marketing Blog

When it comes to networking for your business, LinkedIn Events is an unmatched tool that you should make sure to keep in your arsenal. LinkedIn has become the standard platform for employees and businesses who are eager to make connections in the business world, and there may be no better place to find leads for all areas of your business.

A LinkedIn page is truly fundamental for marketers. LinkedIn has changed, though. You can no longer message people and send them pictures. Because of this, your LinkedIn profile page is one of the few places left that you can really sell people on your business. 

That said, there are plenty of common mistakes that people make. These small mistakes can add up and might be the difference between a winning business on LinkedIn and falling short. 

LinkedIn can be a mysterious beast of a platform when it comes to advertising. It offers a certain level of specificity in B2B advertising that is simply not available on other platforms. Therefore, it does require an experienced and knowledgeable hand to get the best results.

But the effort is worth it when you consider the reach the platform offers. 

Repurposing content doesn’t just save you time, it can increase the visibility of the content you’ve already created. With that said, there are rules you should follow to ensure you’re repurposing effectively. Simply copying and pasting content from one platform to the next won’t cut it. That’s because not every piece of content will perform well on every platform. 

Do you struggle with creating content? Can’t find inspiration for your next LinkedIn post?

Content curation can be an easy method to boost your post count and your influence. The process involves finding material relevant to your audience and sharing it. You can gather content from numerous sources and present your discoveries in text, audio, or video formats.

Do you publish content and then forget about it?

You might be making a critical mistake.

Using analytics to track your content’s performance can tell you whether or not your content is gaining attention. You can modify your approach depending on which way the analytics swing. You can create content that connects better with your audience, possibly resulting in more views and sales conversions.

LinkedIn is one of the best professional networking platforms. To keep its top ranking, LinkedIn is always making changes that improve the experience that both professionals and companies have on the platform. 

This also means your interaction with LinkedIn must change over time to stay relevant. You must be ready to adjust to the algorithms that affect your feed and exposure. The methods you used a couple of years ago or are using now on LinkedIn may not be working as well as they used to.

Being active on LinkedIn is important to maintain your growth. It ensures your stay relevant to potential customers and partners.

However, accomplishing this is easier said than done. Original quality content takes time and careful consideration to produce, but there are still ways to interact with your audience on LinkedIn in the meantime, and it is important that you do so.

Social influence is not just a status symbol, it’s a form of brand awareness and brand perception that can help you attract and convert more customers. 

When it comes to building your social influence for professional use, LinkedIn is still one of the most powerful tools available. 

Of course, you should post, interact in groups, and engage with your audience. This is just the tip of the iceberg when it comes to your LinkedIn social influence. 

9 billion post impressions are displayed to LinkedIn users every single week, proving there is an audience hungry for content. However, only 3 in every 250 active LinkedIn users are regularly sharing their content.

Why?

Because no one can see their content to share it.