Building your LinkedIn network is one of the best ways to grow your business online. It serves as a highly targeted group of relevant prospects that you can nurture into leads.
But, before you can leverage content marketing strategies, you need to have a network.
Why not just play the numbers game and send out as many invites as possible?
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When it comes to using LinkedIn for your business, you will likely stumble across Company Pages.
Company pages are different from personal profiles, but it can be tricky to know what you need to use when.
If you’re already spending the time on your personal profile, is a company page worth it?
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At Beep2B, we’re all about LinkedIn.
It’s one of the best platforms for reaching your target audience and nurturing valuable leads.
That being said, it’s not the ONLY platform that can help you reach your business goals.
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Over the past 20 years, LinkedIn has established itself as the optimal balance between professional networking and social media.
Since its establishment in 2002, LinkedIn has added and changed many new features.
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In our previous articles, we shared the four steps of the BEEP Method, as well as tips for each phase to run a successful LinkedIn outreach program.
However, consistency is a critical element of the entire BEEP Method. For the method to work, you must carry out the steps on a consistent basis.
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Our previous blog post, the fourth in our series on the BEEP Method, discussed the Educate stage of the process and how it fits into the BEEP pyramid as a whole.
You now have the tools to build a presence by getting people to know that you exist, getting them to like you, and getting them to trust you.
How do you actually make sales from all of this?
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In our previous blog post from our series on the BEEP Method, we detailed the Engage step of the process and how to move into that step from the Build stage.
The Build stage is about getting people to know that you exist, and the Engage stage is about getting them to like you through genuine, consistent engagements, so what comes next?
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Our previous blog post explained the Build stage of our BEEP Method and how that initial stage will lay the foundation for success on LinkedIn.
The Build stage is all about getting the right people into your network. If you are still struggling to find enough people to connect to your business, take a look at that article for an in-depth explanation of how to initially find connections and ensure that they are all high-quality connections.
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In the first article in this series, we introduced the BEEP Method, the concept of having 1,000 true fans, and how those two things combined will help your business succeed on LinkedIn.
Kevin Kelly’s 1,000 True Fans essay discusses how having at least 1,000 dedicated true fans is the key to success. You don’t need millions or billions of fans, but you do need that core group of around 1,000 true fans.
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LinkedIn is one of the most powerful tools you have access to as a business owner. You can leverage the platform to connect with prospects and generate leads.
But to do that, don’t you need a ton of connections?
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