LinkedIn is, without a doubt, the platform of choice if you want to network with other business professionals and entrepreneurs. However, far too many people still don’t use the site to anything like its full potential.
It also raises your profile amongst your network and, by driving engagement and interest, can help you to form new professional relationships and leads on the site.
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A personal profile on LinkedIn can be a great way to showcase your individual skills, talents, and personality to clients and leads. However, if you want to present a really professional image on the platform – and advertise your business at the same time – then creating an additional company page is probably the way to go.
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As you pursue your engagement strategy on LinkedIn, it can be extremely useful to keep an eye on some key metrics in order to help track your progress.
One of the most obvious measurements you can use to judge your performance is your LinkedIn profile views count. However, this can also become a bit of a trap distracting you from pursuing the most important activities on the site, i.e. posting high-quality content, reaching out to other professionals, and engaging with your key connections.
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With LinkedIn’s constant updates and improvements, it can be difficult to stay aware of all the ways the site offers to enhance and optimize your experience. Maybe you had a strategy that worked well several years ago but as the platform is constantly changing it is important to stay on top of the latest features to avoid slipping behind your competitors.
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Connecting with potential clients on LinkedIn is fantastic but it is really only the start when it comes to building fruitful, long-term relationships on the platform. There is a real temptation to focus on simply stacking-up connections without bothering to nurture and work on them afterward.
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The Social Selling Index (or SSI, for short) is a tool that can help you determine how well you’re selling yourself, your business, your service or products to customers.
The term entered the mainstream a few years ago when LinkedIn launched its own version of the analytical tool. It has since then become commonplace for businesses to check their SSI.
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LinkedIn will never be as popular as Facebook and Instagram. Although it has almost 700 million users in more than 200 countries worldwide, it will never be as trendy and attractive as some other social networks around. That’s because it doesn’t need to be. The quality of leads from LinkedIn is much higher for B2B businesses than from any other network.
If you’re looking for a way to give your content more exposure, LinkedIn is the place for you.
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If you haven’t yet created a profile on LinkedIn, then you’re missing out. Since Microsoft acquired the social media platform in 2017, a number of new useful tools have been added.
In this quick intro to LinkedIn, you’ll learn…
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The Premium subscription plans for LinkedIn range from £24.98 as much as £79.99 per month. While that may be a drop in the ocean for big corporations, it can seem quite expensive for freelancers, sole traders, and SMEs.
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In the real world, an elevator pitch is essentially a 30 to 60 second “commercial” about your professional skills, expertise, and experience. You never know when you’ll find yourself in a networking situation, so it’s nice to have an elevator pitch ready at all times. However, when you’re creating a LinkedIn account, you always need to leave a good impression in a short amount of time.
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