B2B Marketing Blog

A LinkedIn page is truly fundamental for marketers. LinkedIn has changed, though. You can no longer message people and send them pictures. Because of this, your LinkedIn profile page is one of the few places left that you can really sell people on your business. 

That said, there are plenty of common mistakes that people make. These small mistakes can add up and might be the difference between a winning business on LinkedIn and falling short. 

LinkedIn can be a mysterious beast of a platform when it comes to advertising. It offers a certain level of specificity in B2B advertising that is simply not available on other platforms. Therefore, it does require an experienced and knowledgeable hand to get the best results.

But the effort is worth it when you consider the reach the platform offers. 

Repurposing content doesn’t just save you time, it can increase the visibility of the content you’ve already created. With that said, there are rules you should follow to ensure you’re repurposing effectively. Simply copying and pasting content from one platform to the next won’t cut it. That’s because not every piece of content will perform well on every platform. 

Do you struggle with creating content? Can’t find inspiration for your next LinkedIn post?

Content curation can be an easy method to boost your post count and your influence. The process involves finding material relevant to your audience and sharing it. You can gather content from numerous sources and present your discoveries in text, audio, or video formats.

Do you publish content and then forget about it?

You might be making a critical mistake.

Using analytics to track your content’s performance can tell you whether or not your content is gaining attention. You can modify your approach depending on which way the analytics swing. You can create content that connects better with your audience, possibly resulting in more views and sales conversions.

LinkedIn is one of the best professional networking platforms. To keep its top ranking, LinkedIn is always making changes that improve the experience that both professionals and companies have on the platform. 

This also means your interaction with LinkedIn must change over time to stay relevant. You must be ready to adjust to the algorithms that affect your feed and exposure. The methods you used a couple of years ago or are using now on LinkedIn may not be working as well as they used to.

You’ve used LinkedIn to make people aware of your brand. What do you do with all of your leads now?

You obviously want them to buy your product. Since LinkedIn is at the top of the sales funnel, the only way to push your leads is down through it.

Are your LinkedIn posts not living up to your expectations? Do you want more engagement?

The key to creating a strategy that works is understanding what sets LinkedIn apart from other social media platforms. From there, you need to familiarize yourself with LinkedIn’s three content categories to focus on. The better acquainted you are with all things LinkedIn, the better content you can create. You will also be empowered to use a proven post formula to maximize your content’s potential.

Being active on LinkedIn is important to maintain your growth. It ensures your stay relevant to potential customers and partners.

However, accomplishing this is easier said than done. Original quality content takes time and careful consideration to produce, but there are still ways to interact with your audience on LinkedIn in the meantime, and it is important that you do so.

Let’s face it. LinkedIn is a platform that every business should be using in 2022. 

The truth is that many brands are on LinkedIn, but they are not yet making the most of the opportunities available.