It’s a competitive market on LinkedIn, but fortunately, there are ways to stand out from the crowd. We’ve rounded up ten tips to help you raise your profile and get noticed.
1. Write a good headline
Your profile headline works the same way as any other headline: it has to grab people’s attention. Use it to highlight your value proposition and make people read your entire profile.
Further reading: Check out these great examples of LinkedIn headlines for inspiration.
2. Make it visually pleasing
Make sure you use a professional photo for your profile picture and add a relevant cover photo for the background. The better your visuals are, the more likely people are to check you out.
Further reading: Here are some tips for choosing the right photo for your LinkedIn profile.
3. List your accomplishments
Achievements are more impressive than boring employment history. Use your profile to highlight the results you’re able to produce as an entrepreneur to impress your potential clients.
Further reading: Refer to this guide on how to write about your achievements on LinkedIn.
4. Use the right keywords
LinkedIn is a search engine just like any other platform. Make sure you use the keywords that are relevant to your industry so you can more easily be found by potential clients and staff.
Further reading: Use this guide to powerful keywords for LinkedIn profile optimization.
5. Avoid using buzzwords
Yes, you’re “passionate” and “creative” but so is everyone else. Avoid using empty buzzwords that make people’s eyes glaze over. Instead, use your profile to show rather than tell.
Further reading: Here is a comprehensive list of buzzwords to avoid using on LinkedIn.
6. Use different kinds of media
Humans are visual creatures, so use that to your advantage when you create your LinkedIn profile. Use images, videos, slide shows, and presentations to keep people’s attention.
Further reading: See all your options for posting media to your LinkedIn profile here.
7. Join relevant groups
LinkedIn has groups for different industries and professions. Whether you’re a copywriter, a software developer or a sales executive, there’s a group for you to join and network in.
Further reading: Read this guide on how to use LinkedIn Groups to network effectively.
8. Ask for recommendations
Social proof is a great way to raise your profile on LinkedIn. Just like customer testimonials, a good recommendation can make all the difference when people decide to work with you or not.
Further reading: Read our guide on ways to get glowing recommendations on LinkedIn.
9. Engage with content
LinkedIn is a social media platform, which means you have to be social. Don’t just post your own content. Engage with content other people have posted and they might just reciprocate.
Further reading: Here are some tips for how to engage with your LinkedIn connections.
10. Steal like an artist
Imitation is the greatest form of flattery, so don’t be afraid to steal a great idea you come across on someone else’s profile. Just make sure you imitate and don’t plagiarise – that’s bad form.
Further reading: Start with these examples of great LinkedIn profile summaries to copy.
Feeling equipped?
Hopefully, you can put these LinkedIn tips to great use and boost your profile on the social media platform. Remember that every little helps – now go and be great.
