B2B Marketing Blog

If you haven’t yet created a profile on LinkedIn, then you’re missing out. Since Microsoft acquired the social media platform in 2017, a number of new useful tools have been added.

In this quick intro to LinkedIn, you’ll learn…

The Premium subscription plans for LinkedIn range from £24.98 as much as £79.99 per month. While that may be a drop in the ocean for big corporations, it can seem quite expensive for freelancers, sole traders, and SMEs.

It’s a competitive market on LinkedIn, but fortunately, there are ways to stand out from the crowd. We’ve rounded up ten tips to help you raise your profile and get noticed.

Most people skim the headlines when they read the newspaper. Some will read the subheading and others will read the whole thing. But it’s the headline where you either hook people in or lose their interest.

That’s how you should think about your LinkedIn headline. You only get one chance to make a first impression, so make sure that your headline is the best it can be.

Real-life profile introductions we can learn from

The summary section of your LinkedIn profile is essentially your elevator pitch. You have a few moments to convince the reader to look at the rest of your profile and decide if they want to connect.

But how do you stand out from the crowd when there are many millions LinkedIn users? We’ve looked at some examples of great LinkedIn summaries that you’ll be inspired by.

LinkedIn recommendations are a great way to demonstrate your credibility to future connections as they provide social proof of your ability to solve your clients’ problems.

Having a number of detailed recommendations from credible contacts will help you to establish more trust with your prospects.

LinkedIn has changed the way we describe our work experience and how we position ourselves on the global job market. Still, many people treat their LinkedIn profile as if they were writing a traditional CV. But there are better ways to write a good profile summary and highlight your experience.

In this guide, we’ll cover…

You’ve been using LinkedIn for a while now and feel like you’ve hit a ceiling with the Free plan. You enjoy the features, but feel like the limitations are preventing you to grow your businesses as much or as fast as you’d want to. So you decided to give LinkedIn Premium a try.