Real-life profile introductions we can learn from
The summary section of your LinkedIn profile is essentially your elevator pitch. You have a few moments to convince the reader to look at the rest of your profile and decide if they want to connect.
But how do you stand out from the crowd when there are many millions LinkedIn users? We’ve looked at some examples of great LinkedIn summaries that you’ll be inspired by.
1. Senior Marketing Manager
If you’re a marketing manager then look no further than Justin Graci from HubSpot. He dives straight into his personality traits in the first paragraph and then describes what he thinks about his industry. He wraps up with a CTA and asks the reader to visit his personal marketing blog.
Want to see it in action? View the full profile on LinkedIn.
2. Senior Sales Manager
Another HubSpot employee with an impressive summary section is Greg Brown. He starts off with how long he’s been in business and then goes on to describe his job and the specific challenges he can solve. He’s also not afraid to boast about his company’s marketing tools.
Want to see it in action? View the full profile on LinkedIn.
3. Marketing Agency Owner
Lydia Hattrup who runs Stella Rose Marketing doesn’t waste anyone’s time but cuts straight to the chase. Her profile summary is just three sentences. She uses them to clearly explain who she is, what she’s accomplished, and why the reader should get in touch with her to collaborate.
Want to see it in action? View the full profile on LinkedIn.
4. Executive Senior Partner
Jenn Bellso from the accounting firm Lucas Group breaks the ice with some tangible facts about her company. She clearly demonstrates what they do and why they’re so successful. The summary has a humorous twist towards the end and she finishes off with a call-to-action.
Want to see it in action? View the full profile on LinkedIn.
5. Digital Journalist (To Be)
Ethan Hogan isn’t a digital journalist yet, but his profile summary makes it clear that he wants to be. From the get-go, he makes clear why he’s on LinkedIn and who his target market is: recruiters. He then goes on to describe why he wants to break into this new industry.
Want to see it in action? View the full profile on LinkedIn.
Need more examples?
There are plenty of LinkedIn summary examples to be inspired by if you Google around a bit. We’ve done some of the legwork for you here below so you can get to the meat and potatoes.
Check out these other resources:
Need help getting started?
We’ve created a LinkedIn Profile Summary Writer Tool which will help you create compelling copy to make your summary stand out.
What will your summary look like?
Did you see something you like? Then make a note of which components you thought were the strongest in each example and incorporate them into your own LinkedIn summary. If you’re still not sure how to go about writing your summary, then head over to our guide on How to Write A Good LinkedIn Summary to learn the ropes.
