Nobody wants to come off as inauthentic or a robot. When companies spam social media feeds with the same copy-and-pasted posts, they can come off this way. Reposting is a tricky strategy and can come at the risk of looking lazy to a select group of people. A lot of the time, though, reposting can be advantageous.
Reposting content is a social media management and marketing tool that many businesses strategically implement to increase their reach. Using one of your previous posts again can save time and allow you to reach an even wider audience than before.