What We Would Do If We Were Starting Over on LinkedIn

The longer we’ve spent using LinkedIn, the more we’ve learned. Over time, LinkedIn and its community have evolved, shedding light on some key strategies. 

It’s taken a lot of trial and error, research, and testing to finally figure out the keys to LinkedIn. 

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8 Ways to Capture Your Audience’s Attention

Competing for your audience’s attention online is no easy task. 

To get them to stop and listen to what you have to say, you need to have a strong hook.

This practice is easily theorized but difficult in practice: how do you title your posts or blogs so that the audience is both intrigued and engaged? The title needs to be interesting but also descriptive of what the article will be about. It can be a tricky line to balance. Sometimes, these catchy titles are called “content hooks.”

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Working with Influencers on LinkedIn

Nowadays one of the biggest marketing strategies is influencer marketing, a strategy that was virtually unheard of a decade ago. It is the process of forging a relationship between your brand and a social media user with an abundant following. Typically, influencer partnerships provide something to the influencer in exchange for them promoting your brand to their social media platform, usually Twitter, Facebook, Instagram, TikTok, or (yes) LinkedIn. 

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Using LinkedIn Events to Drive Webinar Sign Ups

Running a webinar, workshop, online challenge, or another online event is a great way to acquire new customers. 

But the last thing you want to do is spend all this time preparing for a magnificent online event that nobody attends. 

One of the biggest challenges that come with hosting an online event is obtaining attendees. 

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Reposting Content: Does It Work?

Nobody wants to come off as inauthentic or a robot. When companies spam social media feeds with the same copy-and-pasted posts, they can come off this way. Reposting is a tricky strategy and can come at the risk of looking lazy to a select group of people. A lot of the time, though, reposting can be advantageous. 

Reposting content is a social media management and marketing tool that many businesses strategically implement to increase their reach. Using one of your previous posts again can save time and allow you to reach an even wider audience than before. 

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Using Creator Mode to Grow a Following on LinkedIn

LinkedIn recently introduced creator mode as part of their recent Profile updates, which can be found in the Profile dashboard. Turning on creator mode more prominently displays your content and encourages others to follow you, helps build your audience, and fosters audience engagement on LinkedIn. 

This mode allows you to highlight up to five topics. When you pick topics you pick them in the form of hashtags. LinkedIn will also show how many people follow you. 

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The Best Way to Ask for LinkedIn Endorsements

Even though most people are familiar with LinkedIn and what it’s made for, some people may not know what LinkedIn endorsements are. However, endorsements will elevate your profile and attract potential customers. 

LinkedIn endorsements allow colleagues and connections to acknowledge individuals’ skills in a certain area of expertise with only one click. This idea sounds simple enough, but it can move a profile above the many others who share a career path. 

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Steps to Create an Engaged Online Community

Building an online community is one of the smartest business decisions you can make. 

Digital communities are a place where you can connect with your target audience. People can learn from current customers, share feedback, and build trust with your brand. The communities serve as a powerful platform for converting new customers and growing your business. 

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Earning passive income with affiliate marketing

Did you know that companies can make money promoting other companies’ products or services? Believe it or not, this practice exists and is known as affiliate marketing

The rewarded company is an affiliate partner (sometimes referred to as simply “affiliate”) and although the result is typically a sale, some “affiliate programs” as they are referred to can reward partners with leads, free-trial users, website views, or downloads for an app.

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Improve Your Conversion Rate with the Right Call To Action

Social media marketing is a powerful strategy for building a relevant audience. While using social media for your business may be quite a bit different than other strategies, it can be incredibly effective when done right. 

Far too many businesses and entrepreneurs denounce the value of social media marketing before truly using it to its full potential. 

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