How to Promote Your Webinar on LinkedIn

If you want to have a loyal customer base, you need to engage your customers by doing webinars. A webinar gives brands a direct channel of communication with their potential clients. It is a way of providing them with useful information and establishing themselves as an authority in their industry. No wonder 58% of B2B marketers use webinars.

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How to Get More Views on LinkedIn Content

LinkedIn will never be as popular as Facebook and Instagram. Although it has almost 700 million users in more than 200 countries worldwide, it will never be as trendy and attractive as some other social networks around. That’s because it doesn’t need to be. The quality of leads from LinkedIn is much higher for B2B businesses than from any other network.

If you’re looking for a way to give your content more exposure, LinkedIn is the place for you.

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What is Social Selling?

It’s fair to say that social media runs the world. As of January 2020, there are 2.96 million social media users across the globe. The worlds of social media and marketing are heavily interlinked. Companies use their social media platforms to communicate with their consumers, attract new customers, and measure relevancy.

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Creating the Perfect Elevator Pitch for LinkedIn

In the real world, an elevator pitch is essentially a 30 to 60 second “commercial” about your professional skills, expertise, and experience. You never know when you’ll find yourself in a networking situation, so it’s nice to have an elevator pitch ready at all times. However, when you’re creating a LinkedIn account, you always need to leave a good impression in a short amount of time.

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Does Social Selling Really Work?

Social selling has been a hot topic for quite a while now. Some people say that the tactic helps salespeople outsell their peers by 78%, while others feel like the tactic simply doesn’t work. So, which one of these is true? Does social selling really work?

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10 LinkedIn Tips to Raise Your Profile

It’s a competitive market on LinkedIn, but fortunately, there are ways to stand out from the crowd. We’ve rounded up ten tips to help you raise your profile and get noticed.

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How the Best LinkedIn Headlines Are Cutting Through the Noise

Most people skim the headlines when they read the newspaper. Some will read the subheading and others will read the whole thing. But it’s the headline where you either hook people in or lose their interest.

That’s how you should think about your LinkedIn headline. You only get one chance to make a first impression, so make sure that your headline is the best it can be.

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What Is Thought Leadership and How Do You Practice It?

Many people will probably file the term “thought leadership” under corporate buzzwords that don’t mean anything. But thought leaders are, in fact, quite valuable assets to many companies.

If you’ve been wondering what thought leadership is and how you can become a thought leader in your field, then this guide is for you.

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5 LinkedIn Summary Examples to Be Inspired By

Real-life profile introductions we can learn from

The summary section of your LinkedIn profile is essentially your elevator pitch. You have a few moments to convince the reader to look at the rest of your profile and decide if they want to connect.

But how do you stand out from the crowd when there are many millions LinkedIn users? We’ve looked at some examples of great LinkedIn summaries that you’ll be inspired by.

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How to Write a Good LinkedIn Summary

LinkedIn has changed the way we describe our work experience and how we position ourselves on the global job market. Still, many people treat their LinkedIn profile as if they were writing a traditional CV. But there are better ways to write a good profile summary and highlight your experience.

In this guide, we’ll cover…

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