LinkedIn is a social networking channel that exists in its own lane. LinkedIn offers an impressive audience of 800m members. Other platforms are missing something exclusive to LinkedIn. Namely, the fact that all of their audience is looking for professional connections. That specific interest is what sets apart LinkedIn from the rest of the crowd.
The current outlook for social media is often concerning. Many platforms have felt as though they are losing credibility for some time. LinkedIn, however, was recently voted the most trusted platform by Business Insider.
(more…)