B2B Marketing Blog

In today’s world we are all aware of the power of social media platforms to help elevate our brand. As the largest professional businessing network in the world, LinkedIn is of course no exception to this. Unfortunately the growth of the platform has also meant that it represents a larger potential pool of valuable information and intelligence for online fraudsters as more and more business is conducted via the site.

Here at Beep2B, we tend to focus more on LinkedIn personal profiles than company pages. There are a number of reasons for this. Firstly everyone who uses LinkedIn will have a personal profile whilst a much smaller number of users also create and then regularly maintain their company page on the platform.

Connecting with potential clients on LinkedIn is fantastic but it is really only the start when it comes to building fruitful, long-term relationships on the platform. There is a real temptation to focus on simply stacking-up connections without bothering to nurture and work on them afterwards.

It can be easy to get caught up in the various features and activities that LinkedIn offers, from private chats to content-sharing, whilst forgetting to keep on top of your main asset on the site: namely your personal profile. This is the place where your new connections will go to see what you’re all about and it is your chance to ’sell yourself’ on LinkedIn. Even if you created a cutting-edge profile in the past, things inevitably move on –  you switch positions, for example, or new developments in your particular industry change the landscape completely. A profile that was fresh and exciting five years ago could easily seem stale and out of date today.

We all know that LinkedIn is all about connection. But there is a big difference between superficial connection and deep connection – which is how power-users use the platform.

Although LinkedIn is a digital platform, in many ways the best way to approach it is as if it was a real-world networking opportunity. Think about how people like to be treated when you engage with them in everyday life and you can’t go far wrong when crafting your LinkedIn strategy.

In a previous article “Increase your Leads with a LinkedIn Company Page“, we showed you how to create a  simple company page to help you attract new clients and leads on LinkedIn.

Whether you already have a company page on the site, or simply followed our previous guide to create a basic one, you can make sure you get the best results out of it by following some of the below tips to ensure it is fully optimised for success!  

LinkedIn is, without a doubt, the platform of choice if you want to network with other business professionals and entrepreneurs. However, far too many people still don’t use the site to anything like its full potential.

It also raises your profile amongst your network and, by driving engagement and interest, can help you to form new professional relationships and leads on the site.

A personal profile on LinkedIn can be a great way to showcase your individual skills, talents, and personality to clients and leads. However, if you want to present a really professional image on the platform – and advertise your business at the same time – then creating an additional company page is probably the way to go.

As you pursue your engagement strategy on LinkedIn, it can be extremely useful to keep an eye on some key metrics in order to help track your progress.

One of the most obvious measurements you can use to judge your performance is your LinkedIn profile views count. However, this can also become a bit of a trap distracting you from pursuing the most important activities on the site, i.e. posting high-quality content, reaching out to other professionals, and engaging with your key connections.

With LinkedIn’s constant updates and improvements, it can be difficult to stay aware of all the ways the site offers to enhance and optimize your experience. Maybe you had a strategy that worked well several years ago but as the platform is constantly changing it is important to stay on top of the latest features to avoid slipping behind your competitors.