B2B Marketing Blog

LinkedIn is one of the world’s most popular platforms for job seekers and recruiters. The platform empowers its nearly 800 million users to forge professional connections. This year, LinkedIn plans to launch its Audio Events feature to give creators more opportunities to network and spread the word about their brands.

There is no question that the virtual events market is exploding. Forecasters expect the industry to be valued at just over $138 billion by 2030. Accessibility is the main draw. Users can participate in any event regardless of their location. LinkedIn wants to tap into the market, giving people one more choice – and it might appeal to camera-shy creators and people-on-the-go.

LinkedIn is one of the most important tools out there for growing your business. But just creating an account and even adding connections is not enough to grow your business using LinkedIn. Instead, you need to foster meaningful relationships and nurture them into business opportunities. 

In this article, we share key tips for building relationships with LinkedIn connections. 

Professionals all around the globe leverage LinkedIn’s massive network. 

Over the years, the platform has grown into one of the best professional resources available. It offers a wealth of opportunities for connecting with your ideal audience and converting leads into customers. 

Social influence is not just a status symbol, it’s a form of brand awareness and brand perception that can help you attract and convert more customers. 

When it comes to building your social influence for professional use, LinkedIn is still one of the most powerful tools available. 

Of course, you should post, interact in groups, and engage with your audience. This is just the tip of the iceberg when it comes to your LinkedIn social influence. 

When it comes to creating successful LinkedIn content, you’ll run into hundreds of different tips and examples. 

Frankly, it can be hard to keep it all straight! 

Building your LinkedIn network is one of the best ways to grow your business online. It serves as a highly targeted group of relevant prospects that you can nurture into leads. 

But, before you can leverage content marketing strategies, you need to have a network. 

Why not just play the numbers game and send out as many invites as possible?

Lead magnets can help you grab the attention of your prospects on LinkedIn. Effective ones will have your audience looking at more and more of your content, perhaps even moving toward the next stage in your funnel. 

But sometimes we implement lead magnets that we think will be a hit just to find that they are duds on the platform. 

LinkedIn messages are a powerful pipeline for nurturing leads and building strong relationships with prospects and customers. 

However, they can quickly become difficult to manage. 

For one, there are several different messaging features to be aware of. As LinkedIn messaging becomes more common, users are on the lookout for spammy or overly generic content.

As many businesses have realized by now, LinkedIn is a powerful tool for growing your business. 

The platform, and how to best use it, continue to evolve. It now has many helpful features, and knowing how to use them is paramount for leveraging the platform. One of the best features to get on board with now is LinkedIn Message ads (also known as Sponsored Inmails.)

LinkedIn boasts a community of 810m people but it can feel like nobody is there when posting content that falls flat. Nothing is worse than taking time out of your busy week to diligently craft a post only for next to nobody to read it. Writing is all about putting yourself out there and, when this happens, it’s hard to not feel a personal disappointment to that. 

There is never a guarantee that a particular post will outperform others. This is especially true of LinkedIn where the ever-elusive “editors pick” follow no strict criteria. Luckily, there are steps creators can take to increase the chances of success.