When it comes to social selling on LinkedIn, quality and quantity both matter. According to Hubspot, you should post valuable content on LinkedIn 2-5 times per week. That means best practice is to deliver 8-20 pieces of content per month, and that’s a lot.
It can be difficult to figure out what to post on LinkedIn, and your aim should be to post relevant, helpful content for your audience. Coming up with so many valuable content ideas can quickly become exhausting without the right tools.
Here are some of the top ways to find daily LinkedIn content ideas that your audience will love.
You don’t want just any content ideas for your LinkedIn page, you want ideas that people will be interested in. Your content should address relevant topics via “keywords”, but how do you know which keywords to use?
Keyword research is one of the best starting points for finding content ideas and planning your content. There are many helpful tools for keyword research. The Google keyword planner is an incredibly helpful free tool that generates keywords ideas and provides search volume and forecast. To get exact numbers, you’ll have to run a paid Google ad campaign, but you can use the tool for free.
One of the top keyword research tools is Ahrefs. This all-in-one SEO toolset does cost you $100 per month, but it’s one of the best options for keyword research. You can see if your website ranks for any keywords, study the industry’s top-performing content, analyze your competitors, and more with this powerful tool.
Finding Popular Questions
Keyword research is a great start for content ideas, but it’s even more beneficial to know the kind of questions people are searching for. On Google Lens alone, one billion questions have been asked.
Two great tools for finding popular questions are www.answerthepublic.com and Quora. On www.answerthepublic.com, you can enter a keyword and get back dozens of top-asked questions. On Quora, you can search for your main subject and find the questions people are asking about it. Reddit is another popular forum that may help you generate content ideas. You can browse by topic and see what questions people are asking.
Commonly asked questions are excellent content ideas. If you can create content that addresses those common questions, it’s more likely to resonate with your target audience and provide excellent value.
Joining Industry Groups
Joining social media groups is another great way to gain insight into industry trends, common questions, and your target audience. You can join Facebook and LinkedIn groups that have your target audience and observe what they post, talk about, and ask questions about. You can even ask directly what content they would like to see and get feedback to guide your content production.
It may be helpful to join some groups with colleagues and others more focused on your target audience. For example, if you are a doctor, you could join some groups with other doctors (peers/competitors) and some groups geared toward patients.
Hashtags are the keywords of social media. Follow your top industry hashtags on Facebook, LinkedIn, and Instagram so that you can see the latest content and find other hashtags to follow. You may notice an interesting post under #doctor that has several other smaller hashtags you had not thought of like #medicaldoctor, #medicalprofessionals, etc. Much like keywords, the hashtags with a lower search volume will be easier to rank for and can provide you with auxiliary content ideas for your LinkedIn.
Follow Industry Influencers
Creating new content is not about reinventing the wheel. It’s much better to see what’s working and put your unique spin on it. One great way to do this is to follow industry influencers. Sticking with the doctor example, you would find some of the top doctors on LinkedIn, the ones who get high engagement rates and have a lot of followers. Assess the type of content they post, and what does well. You can create your own version of top-performing pieces, and the content you see may even spark some new ideas that they haven’t done yet.
Look at Your Old Content
The great thing about content is that it’s not a “one and done” thing. You can repurpose old content in several different ways. For one, you can update and repost older content that many of your current followers haven’t yet seen. You can also use your older content to give you new ideas. You could take one section from a post and turn it into an entirely new blog post with that as the main topic. You can also take a previous article and pull out snippets to create graphics with quotes or statistics.
Plan Content in Clusters
If you try to find a brand new content idea for every LinkedIn post, you’ll drive yourself crazy. Make life a little easier by planning your content ahead of time and focusing on clusters. Instead of generated 20 individuals, one-off content ideas, come up with broader topics and split those into separate ideas.
Let’s say the topic is “finding a new doctor”. From that one topic, you could come up with several ideas like:
- Signs You Need to Find a New Doctor
- What to Look for In a New Doctor
- The Top Online Tools for Your New Doctor Search
- How to Know if You’ve Found the Right Doctor
And the list goes on. When you cluster content ideas, you can generate several related content ideas in a fraction of the time.
Additionally, you should plan to use your content in several ways. Not every LinkedIn post needs to be a full article. You can also split your original article into quotes, statistics, graphics, and snippets that you can share as individual pieces of content at a different time.
The easiest way to find new content ideas is with the free daily newsletter Beep2B Daily. We’ll send you top-performing LinkedIn posts and tell you exactly why they were so effective. Unlike many of the other options for finding content, this one is 100% FREE and delivered right to your inbox for convenience. While searching through hashtags and influencer content is helpful, it’s time-consuming and requires interpretation. We’ve created Beep2B Daily to take the hassle out of finding LinkedIn content ideas. Subscribe for free today at www.beep2b.com/daily!
Finding new LinkedIn content ideas on a daily basis may seem overwhelming at first, but with the tools and strategies above it will become a much simpler process. Research and planning will save you time, money, and stress when it comes to your LinkedIn content. For free content tips and ideas based on top-performing LinkedIn, content delivered right to your inbox, sign up for the Beep2B Daily!