B2B Marketing Blog

Social selling has been a hot topic for quite a while now. Some people say that the tactic helps salespeople outsell their peers by 78%, while others feel like the tactic simply doesn’t work. So, which one of these is true? Does social selling really work?

It’s a competitive market on LinkedIn, but fortunately, there are ways to stand out from the crowd. We’ve rounded up ten tips to help you raise your profile and get noticed.

Most people skim the headlines when they read the newspaper. Some will read the subheading and others will read the whole thing. But it’s the headline where you either hook people in or lose their interest.

That’s how you should think about your LinkedIn headline. You only get one chance to make a first impression, so make sure that your headline is the best it can be.

Many people will probably file the term “thought leadership” under corporate buzzwords that don’t mean anything. But thought leaders are, in fact, quite valuable assets to many companies.

If you’ve been wondering what thought leadership is and how you can become a thought leader in your field, then this guide is for you.

Real-life profile introductions we can learn from

The summary section of your LinkedIn profile is essentially your elevator pitch. You have a few moments to convince the reader to look at the rest of your profile and decide if they want to connect.

But how do you stand out from the crowd when there are many millions LinkedIn users? We’ve looked at some examples of great LinkedIn summaries that you’ll be inspired by.

LinkedIn has changed the way we describe our work experience and how we position ourselves on the global job market. Still, many people treat their LinkedIn profile as if they were writing a traditional CV. But there are better ways to write a good profile summary and highlight your experience.

In this guide, we’ll cover…

You’ve been using LinkedIn for a while now and feel like you’ve hit a ceiling with the Free plan. You enjoy the features, but feel like the limitations are preventing you to grow your businesses as much or as fast as you’d want to. So you decided to give LinkedIn Premium a try.

How often does a message drop into your LinkedIn inbox that you would classify as spam?

The issue is the there are no hard and fast rules for LinkedIn messaging etiquette so most people don’t even know when what they’re sending appears spammy to the recipient.

Are you weighing up which of the premium LinkedIn subscriptions are right for you?

The most popular options are upgrading from a free LinkedIn membership to either LinkedIn Premium Business or LinkedIn Sales Navigator.

Or, some of you may already be a LinkedIn Premium Business subscriber and are wondering if it’s worthwhile upgrading to Sales Navigator to boost your social selling and lead generation on the platform.

Do you dream of generating consistent, predictable new leads and clients?

Social Selling is leveraging the power of social platforms in order to find and connect with leads, build relationships and ultimately generate sales. For B2B businesses, marketers or other professionals, the most effective platform to reach prospects is LinkedIn.