B2B Marketing Blog

There’s no doubt about it, content is king. But, creating winning content is not always easy. It can be hard to come up with fresh ideas and craft effective content. 

Today, we’re here to help with 10 useful tips for creating better content. 

These tips and tricks will work for several social media platforms. 

Let’s get started!

For content to be great, it needs a great headline. 

Headlines are the single most important factor for getting your target audience to read your content. 

A headline is your chance to make a first impression and to reel your audience into your blog post, LinkedIn post, eBook, etc. No matter what kind of content you are sharing, it needs a strong headline. 

LinkedIn is changing in 2021, and that means it’s time to adjust. To successfully social sell via LinkedIn this year, you’ll need to understand the new changes and best practices. Furthermore, there will be key security considerations to implement this year to ensure your account will not get banned. 

Today, we’ll share the best ways to keep your LinkedIn account secure and profitable this year. 

LinkedIn is an incredible resource for professional networking and content marketing. 

Well, if it’s used correctly. 

Need some help with standing out from the crowd? On LinkedIn it can be challenging to increase views as there is plenty of competition for your audience’s attention. Here are some examples on how to help support your company to go to the right direction.

Here at Beep2B, we tend to focus more on LinkedIn personal profiles than company pages. There are a number of reasons for this. Firstly everyone who uses LinkedIn will have a personal profile whilst a much smaller number of users also create and then regularly maintain their company page on the platform.

Connecting with potential clients on LinkedIn is fantastic but it is really only the start when it comes to building fruitful, long-term relationships on the platform. There is a real temptation to focus on simply stacking-up connections without bothering to nurture and work on them afterwards.

It can be easy to get caught up in the various features and activities that LinkedIn offers, from private chats to content-sharing, whilst forgetting to keep on top of your main asset on the site: namely your personal profile. This is the place where your new connections will go to see what you’re all about and it is your chance to ’sell yourself’ on LinkedIn. Even if you created a cutting-edge profile in the past, things inevitably move on –  you switch positions, for example, or new developments in your particular industry change the landscape completely. A profile that was fresh and exciting five years ago could easily seem stale and out of date today.

We all know that LinkedIn is all about connection. But there is a big difference between superficial connection and deep connection – which is how power-users use the platform.

Although LinkedIn is a digital platform, in many ways the best way to approach it is as if it was a real-world networking opportunity. Think about how people like to be treated when you engage with them in everyday life and you can’t go far wrong when crafting your LinkedIn strategy.

In a previous article “Increase your Leads with a LinkedIn Company Page“, we showed you how to create a  simple company page to help you attract new clients and leads on LinkedIn.

Whether you already have a company page on the site, or simply followed our previous guide to create a basic one, you can make sure you get the best results out of it by following some of the below tips to ensure it is fully optimised for success!