B2B Marketing Blog

Regularly posting content on social media is a must for any business these days. 

The truth is that different sources all provide their own opinion about how often to post on social platforms. In reality, you need to be consistent while still providing valuable content. 

LinkedIn boasts a community of 810m people but it can feel like nobody is there when posting content that falls flat. Nothing is worse than taking time out of your busy week to diligently craft a post only for next to nobody to read it. Writing is all about putting yourself out there and, when this happens, it’s hard to not feel a personal disappointment to that. 

There is never a guarantee that a particular post will outperform others. This is especially true of LinkedIn where the ever-elusive “editors pick” follow no strict criteria. Luckily, there are steps creators can take to increase the chances of success. 

LinkedIn has changed a lot in the last year. There has been a shift in the way people receive messages. LinkedIn clamped down on the number of people you can connect with. Some automation tools have fallen to the wayside while others have risen to replace them.

It’s important to stay up to date on the platform as it’s ever-changing. With that in mind, here are the 10 most asked questions we received about LinkedIn in 2021:

LinkedIn is the most powerful social networking platform for professionals today. Launched in 2003, LinkedIn is only becoming more popular as more jobs transition to remote work. As the importance of a presence on LinkedIn becomes more clear, so are the ways to connect with potential audiences.

Luckily, LinkedIn recently rolled out their “Creator Mode” feature to all members. This moves newsletters away from an invite-only system and frees it up to the public (save some easy qualifiers.)

With over 800 million members, LinkedIn is an extremely powerful tool for connecting with prospects and growing your business. However, it’s quickly becoming a highly competitive space. 

To see results with LinkedIn, you need to leverage an effective marketing strategy. 

In our previous articles, we shared the four steps of the BEEP Method, as well as tips for each phase to run a successful LinkedIn outreach program. 

However, consistency is a critical element of the entire BEEP Method. For the method to work, you must carry out the steps on a consistent basis. 

Our previous blog post, the fourth in our series on the BEEP Method, discussed the Educate stage of the process and how it fits into the BEEP pyramid as a whole.

You now have the tools to build a presence by getting people to know that you exist, getting them to like you, and getting them to trust you.

How do you actually make sales from all of this?

In our previous blog post from our series on the BEEP Method, we detailed the Engage step of the process and how to move into that step from the Build stage.

The Build stage is about getting people to know that you exist, and the Engage stage is about getting them to like you through genuine, consistent engagements, so what comes next?

Our previous blog post explained the Build stage of our BEEP Method and how that initial stage will lay the foundation for success on LinkedIn.

The Build stage is all about getting the right people into your network. If you are still struggling to find enough people to connect to your business, take a look at that article for an in-depth explanation of how to initially find connections and ensure that they are all high-quality connections.

In the first article in this series, we introduced the BEEP Method, the concept of having 1,000 true fans, and how those two things combined will help your business succeed on LinkedIn.

Kevin Kelly’s 1,000 True Fans essay discusses how having at least 1,000 dedicated true fans is the key to success. You don’t need millions or billions of fans, but you do need that core group of around 1,000 true fans.