B2B Marketing Blog

LinkedIn messages are a powerful pipeline for nurturing leads and building strong relationships with prospects and customers. 

However, they can quickly become difficult to manage. 

For one, there are several different messaging features to be aware of. As LinkedIn messaging becomes more common, users are on the lookout for spammy or overly generic content.

LinkedIn is one of the best platforms for marketing your business and brand. By leveraging content on LinkedIn, you can attract and nurture your target audience. 

When it comes to posting content on the platform, you want to implement several different types. The various content styles will attract different sectors of your audience at different stages in the buyer journey. Furthermore, the variety helps keep your connections interested and fosters new engagement. 

As many businesses have realized by now, LinkedIn is a powerful tool for growing your business. 

The platform, and how to best use it, continue to evolve. It now has many helpful features, and knowing how to use them is paramount for leveraging the platform. One of the best features to get on board with now is LinkedIn Message ads (also known as Sponsored Inmails.)

Regularly posting content on social media is a must for any business these days. 

The truth is that different sources all provide their own opinion about how often to post on social platforms. In reality, you need to be consistent while still providing valuable content. 

LinkedIn boasts a community of 810m people but it can feel like nobody is there when posting content that falls flat. Nothing is worse than taking time out of your busy week to diligently craft a post only for next to nobody to read it. Writing is all about putting yourself out there and, when this happens, it’s hard to not feel a personal disappointment to that. 

There is never a guarantee that a particular post will outperform others. This is especially true of LinkedIn where the ever-elusive “editors pick” follow no strict criteria. Luckily, there are steps creators can take to increase the chances of success. 

When it comes to using LinkedIn for your business, you will likely stumble across Company Pages. 

Company pages are different from personal profiles, but it can be tricky to know what you need to use when. 

If you’re already spending the time on your personal profile, is a company page worth it?

At Beep2B, we’re all about LinkedIn. 

It’s one of the best platforms for reaching your target audience and nurturing valuable leads. 

That being said, it’s not the ONLY platform that can help you reach your business goals. 

LinkedIn is a social networking channel that exists in its own lane. LinkedIn offers an impressive audience of 800m members. Other platforms are missing something exclusive to LinkedIn. Namely, the fact that all of their audience is looking for professional connections. That specific interest is what sets apart LinkedIn from the rest of the crowd.

The current outlook for social media is often concerning. Many platforms have felt as though they are losing credibility for some time. LinkedIn, however, was recently voted the most trusted platform by Business Insider. 

LinkedIn has changed a lot in the last year. There has been a shift in the way people receive messages. LinkedIn clamped down on the number of people you can connect with. Some automation tools have fallen to the wayside while others have risen to replace them.

It’s important to stay up to date on the platform as it’s ever-changing. With that in mind, here are the 10 most asked questions we received about LinkedIn in 2021:

Over the past 20 years, LinkedIn has established itself as the optimal balance between professional networking and social media. 

Since its establishment in 2002, LinkedIn has added and changed many new features.